building awareness through social media
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CC Ewen and Donabel on Flickr
Building Awareness through Social MediaBreakout Session
Adriana DelgadoStephen Murphey1/22/11
CC Laubarnes on Flickr
The democratization of information, transforming
people from content readers into publishers. It is
focused on conversations between authors,
people, and peers.~Brian Solis
Social Media
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Many of the tools are free but all have a cost-
your TIME. Choose your actions carefully, as
startup your time is your most important asset.
Costs
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If you don’t know where you’re going, any road
will take you there. First, you need to know what
you want to accomplish.
Goals
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Create content that fits your business, industry and style. Your job is to create content that engages your potential customers. It is not just a marketing channel.
Content
Stephenmurphey.com/socialexamples
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Video can be used to share ideas, images
can help promote events. Use podcasts to
create a talk show. People love to read, write
a blog to reach them.
Types of Content
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With all the distractions, standing out can be a real challenge. What ever you do, be authentic.
Strategy
Pick a focus and frequency. Once you start you
cannot stop, plan accordingly. Change your
content so it’s not stale. Reach out to others in
your space.
Strategy
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Use a Creative Commons license to help spread your message. You choose the rights you retain and can also use Creative Commons material for your own purposes.
Strategy
Creativecommons.org
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Hundreds of tools and social networks exist.
Choose a few that fit your content, style
and demographic. Ignore the rest.
Tools
CC Joel Goodman on Flickr Stephenmurphey.com/facebook
500 million active users spend 700 billion minutes each month on the site. Facebook pages created by local businesses 1.5 million.
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8% of adults on the internet use Twitter. 69% of
users who’ve provided a bio and 73% provided a
location. Only 20% have created more than 500
tweets.
CC Profound Whatever on Flickr
2nd largest search engine, accounts for 25% of
Google searches. Videos can be optimized for SEO.
YouTube
CC superbamba on Flickr Wordpress.org
Over 12,000 plugins and 1,300 themes make it
easy to build a custom website. 17 million sites
including TechCrunch and New York Times.
WordPress
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Free email marketing. Up to 1,000 emails stored and 6,000 emails sent each month for free. Easily integrate with WordPress via plugins.
MailChimp
Mailchimp.com
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