building a strong social media profile
Post on 05-Jul-2015
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Building a Strong Social Media Profile
By Michelle Hacunda,
Digital Content Specialist,
University News at BSU
About Michelle Hacunda
My main responsibilities:
Improve and grow the university’s digital presence
Spot trends in the digital world and react to them
Work across functions to plan content strategy
@MichelleHacunda #bsulife
Goals for Our Session
Help you understand how to set up your account
Provide insight on social media security tips
Emphasize the importance of your bio & photo
So before we start…WATCH THIS
https://www.youtube.com/watch?v=0eUeL3n7fDs
Setting up your account
Think about these two things:
What are you trying to do?
Who are you trying to reach?
Checklist for creating accounts
Dedicate one email address for organization
Fill out your social profiles completely, 100%
Be keyword specific always in your profile
Claim your usernames across channels
Think about profile photos, cover photos, etc.
Image size cheat sheet (Google)
Example of complete profile - Twitter
Example of complete profile - Facebook
Real Name or Fake Name?
Think about what you want to do on social media
Personal brand = real name
Online persona = alias name
*There are pros & cons to both approaches
Tips for staying secure online
Internet never forgets (realize this early on when sharing info)
Guard sensitive info when posting
Beware of con artists on networks
Set up login verifications for accounts
Be selective (who you add as a friend)
Examples of social scams
How to maintain security
Sign in and out of your accounts
Use a password on your devices
Put a Google alert on your name
Facebook: Know the tagging policies
Foursquare: Check in when you leave
Importance of your social bio
You can be creative, BUT…be precise
URL to your website or related account
Basic spelling is important for credibility
It’s a conversation…not all about you
Paint the full picture of who you are
Best Practices for Bio Descriptions
Changing your profile pictures
High quality photo that represents you
Be consistent across all social channels
Make photo easy for users to find
Posture speaks volumes about you
Keep the photo’s background simple
Consistency in profile photos
On a final note…
https://www.youtube.com/watch?v=57dzaMaouXA
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