building a social media strategy - with paul colligan
Post on 16-Apr-2017
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Today I’ll Cover Why social matters why social is better
a social media strategy dealing with “The stream” good social media content
putting it all together
you everywhere now
FACEbook - 1.23 BILLION MONTHLY USERS
INSTAGRAM - 300 MILLION MONTHLY USERS
YOUTUBE - 1 BILLION MONTHLY USERStwitter - 304 MILLION MONTHLY USERS
its where they are
FACEbook - 1.23 BILLION MONTHLY USERS
INSTAGRAM - 300 MILLION MONTHLY USERS
YOUTUBE - 1 BILLION MONTHLY USERS
twitter - 304 MILLION MONTHLY USERS
snapchat - 100 MILLION daily USERS
linkedin - 400 mILLION MONTHLY USERS
why social is better (Because it matters)
it’s where they are
you every-where now
about “them”not you
it’s more fun
why social IS BETTER
less tech investment
marketing from
customers
not here …every-where
the numbers
are there
not here … everywhere
hit ALL THE billion
user platforms
pick a platform
and make a splash
stop asking them to
start with you
someone else pays
for the servers
marketing from customers
social stories include brands
people LOVE to
pass along a good deal
you saying i’m cool
beats me saying it
people are looking for
things to talk about
less tech investment
uptime is their
problem
marketing is
cheap(er)
the entry price is
free
their job to make it
compatible
less tech investment - still a people and training
investment(same money / different
place to spend it)
the numbers are there
the numbers
are getting bigger
someone from your audience is
on it
if they’re connected, they’re on Facebook
you all stay or you
all leave together
not a social media strategy
hope for the best
put some stuff on it
hear about a popular network
wonder what went
wrong
questions to answer about every platform: who is their audience?
what is the primary communication form? can you communicate that way?
what kind of controls do you have? What commercial restrictions do they have?
strategy part 2 (the GPC)
goals platforms CONTROL
• What do you want specifically?
• How will you know when you’ve achieved it?
• Willing to pay for it?
• Which platforms make sense for your audience?
• Is someone watching for the next platform?
• What must you control?
• Can you on these platforms?
• What are you going to do about this reality?
GOALS
specific goals met? WORTH IT?
• What do you want specifically?
• How can that be measure or tracked?
• Is there a ceiling to what you’re doing?
• How do you know the goal has been met?
• Who is in charge or tracking?
• What happens after?
• Juice worth the squeeze?
• Can you show a return?
• Should you keep going?
PLATFORMS
which ones? what’s new? using well?
• Survey your existing customers.
• Search for your customers on the platforms that interest you.
• Does it make sense?
• What’s next?
• Investment there make more sense?
• When do you jump?
• What is your competition doing?
• What are the masters doing?
• What is everyone else doing?
CONTROL
what? possible? new world
• What can’t you let go of?
• What can you control?
• How can you respond?
• Is it even possible?
• At what cost is it possible?
• Is anyone else doing it?
• If you can’t control, then what?
• Can you change internally?
• Is it worth the battle and/or fight?
making good social media
entertain or
empowerpositioningtop of mind relevancy
“I made a good choice”
BONUS - FROM ONE PLATFORM TO ANOTHER
15 SECOND YOUTUBE
PREVIEW ON INSTAGRAM
twitter about a podcast
facebook about a youtube
video
WHATSAPP TO A
LANDING PAGE
Action items 1 - understand your goals
2- pick your platform 3 - deal with the control issue
4 - produce media for the stream 5 - make good social media
6 - rinse and repeat
Questions? paulcolligan.com/youtube
paulcolligan.com/facebook paulcolligan.com/instagram
paulcolligan.com/twitter
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