building a social media strategy
Post on 20-Nov-2014
435 Views
Preview:
DESCRIPTION
TRANSCRIPT
Building a Social Media Strategy
Agenda
Morning
Introductory RoundtableGoalsObjectives &
MeasurementsProducts & ServicesMarketContentResourcesIndustry ExamplesActivity
Afternoon
Small Group Presentations
PolicyFacebook ReviewAccount Creation &
Review
Museum Statistics
0
20
40
60
80
100
120
AC BL FB FL GP TW Web WK YT
NSmuseumsonline
Museum Statistics
0
2
4
6
8
10
12
14
16
Profile Group Page
Goals
What are your organizational goals?
Goals
How can Social Media help you reach these goals?
Objectives & Measurement
What aspects of social media are measurable?
Objectives & Measurement
What outcomes are you striving for?
Products & Services
What does the museum’s brand do for people?
vs.
Products & Services
What do people feel when they think about you?
OR
Market
Who is visiting and why?
Who is NOT visiting and why?
Market
How do people find out about you?
Market
How much marketing are you doing to make people know about you?
Content
What untold stories unfold every day in your museum?
Will It Blend?
Resources
How comfortable are you with social media?
OR
Resources
How will it work?
Platform
Which methods of online marketing are best suited to your museum?
Thank you for coming!
Karin Kierstead1113 Marginal
RoadHalifax NS, B3H
4P7423-4677
support@ansm.ns.cawww.ansm.ns.ca
Tracey Beattie2089 Maitland
StreetHalifax NS, B3K
2Z8496-7481tracey@tourism.cawww.tians.org
top related