building a dynamic web presence
Post on 11-Nov-2014
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Building Our Brand in the Digital Age
Has brand building changed in the digital age?
Lessons learned & transformation of the Family and MWR brand
Why we need you as brand champions
Title Briefing on All Slides after Title Page
Transformation of the MWR Brand
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An Interactive Experience
Brand Central Restructure
Delivery platform
Design & interactivity
Creative workflow & innovation
Online marketing optimization tools
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Design Platform
Start with a strategy
Conduct research and analysis to create a sound design
Create visual solutions that• Interpret • Inform • Instruct• Persuade
Learn to work with your customers as partners
Overcoming Creative Challenges
• Not enough “reach”
• Limited time for creative thinking/planning
• Limited communication with garrison designers
• Insufficient resources
• Own help desk for mac platform
• Creative License
• Flyer factory mentality
• Limited time for creative thinking/planning
• Insufficient resources
• Own help desk for mac platform
• Creative license
FORT PICK A PLACE FAMILY AND MWR COMMAND
Colliding Worlds
The world of print is colliding with the world wide web
How to transition your print design skills to the web
Understanding the constraints and possibilities when designing for the web
"Effective Brand Strategy provides a central idea around which all behavior, actions and communications are aligned.” - Alina Wheeler
New Dimensions
Delivering fresh and interactive content through digital publishing
From the desktop to mobile devices
Leveraging new media and emerging technologies with design
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The User Experience (UX)
How a person feels about using a product, system or service
Includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.
User experience is dynamic, because it changes over time as the circumstances change.
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Web Dynamics
What are web dynamics?
Maximizes ROI Reduces maintenance Visual appeal Accessibility Easy navigation Search engine friendly
Why web presence is important
Analytics and integration
Web Development
The Do’s & The Don’ts
Section 508 Standards Guide
4 Common Mistakes
2011 Design Trends
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Brand 20/20
Brand strategy builds on vision• Clarity• Consistency• Coherence
Sustainability• What will the MWR brand will look like in 2020?
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