building a brand through social media & pr

Building your brand through social media,

content, & PR

Building your brand through social media,

content, & PR

knowledge graph

“We’re still in the early stages. We’re still at 1% of where we should be.” - Google CEO Larry Page

http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph

What if Google enters your niche...?

flights

hotels

weather

link building is dead

just kidding!follow these guys for that:

Future of search...

Trust

Authority

Community

Loyalty

integrate social/pr/content

use Facebook to find your demo

http://moz.com/blog/keyword-level-demographics

where does your demo hangout?

who does your demo follow?

what does your demo & their influencers share?

twitter search(find what the influencers share)

create Content target the influencers!

Video, interactive, infographic, slide deck, blog post, meme, picture, etc.

content examplesbeautiful & awesome is good

this to thatso is simple & useful!

thistothat metricspretty good numbers!

blogger outreach

Journalist directories

HARO

Flacklist

Muck Rack

PReacher.zazzlemedia.co.uk

Technorati blog directory

Google Plus & linkedincommunities are powerful!

paid social amplification

Facebook Ads

Reddit

StumbleUpon

Outbrain

Taboola

Zemanta

share/repurpose

increase revenues & get money

thank you

Brandon Doyle

WallarooMedia.com

brandon@wallaroomedia.com