build your brand with facebook, twitter & myspace
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ASD Conference Las Vegas 2010
Build Your Brand with Facebook, Twitter & MySpace
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Build Your Brand with Facebook, Twitter & MySpace
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Once Upon a time …..
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And then the dreams came true ……
Social Media Swami for http://www.NetworkSolutions.com
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Communication is about human connections and conversations
Pony Express
Federal Express
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Technology always evolving
http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg
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Communication methods are changing Send mail to PO BOX
Call us 1-800
Visit us at www.
Just Google us
Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you
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Increased dependence on wisdom of strangers – Product Reviews, service discussions
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Content creation is democratized
Blogs
Media
Podcasts
Answers
Video
Pic courtesy Janis Krums : http://janiskrums.com/
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Traditional media usage is changing
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Community Media audience is growing
•Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users.
•With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)
• LinkedIn Now 60 Million Strong
•Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
• http://www.gartner.com/it/page.jsp?id=1293114 • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
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See the full study at http://www.GrowSmartBusiness.com
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25% Small Business use social media presence – Doubled since last year
• Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
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Once you have a web presence your business is global
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Case Studies
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Never used a computer – Yet his customers review him online
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Daycare principal does not use email – yet school has Latest web technology
• You can order your kids lunch online
• Document portal
• Parents portal
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Network Solutions Ecommerce customer - Having a business and taking care of a baby
17thandRiggs.com First order came from a Twitter conversation
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Ready to jump on the Social Media Bandwagon ?
Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/
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Reasons why
Free (requires time commitment)
Flexible options
Help Your Search Engine Rankings
Traffic to your website / business
Good Word of mouth
Leads
2323
Business Objectives
Connect with customers
Get ideas, trends, buzz
Find peers and network
Easy distribution of content
Greater reach
New Clients
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Become an expert
• You have to learn the tools• Spend your own time• Find other enthusiasts/partners in crime• Invest time in attending offline events
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3 step process
Integrate Social media into your marketing campaign
Make your existing marketing collateral social
Engage with your existing customers
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Use case : Email could be social too
Consolidate all your contact lists
Post news about your email offers on Twitter
Make your email available online
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Network Solutions Swami’s - 3 Word Mantra
Photo: courtesy: http://flickr.com/photos/metrojp/92038203/
LISTENPARTICIPATE
Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/
CONTRIBUTE
Photo Courtesy: http://flickr.com/photos/presta/129832836/
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Listen : Google Alerts
•Where are the discussions taking place
•Trends and competition
•Content ideas
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Participate
• Join Communities
• Comment on Blogs
• Answer Questions
• Thank reviewers of your business
• Show your expertise• Appear in search• Traffic back to your business
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Become a publisher – Create content
•Blogs•Microblogs•Guest posts•Articles•Forums •Communities
• Social Media Press Release
• Multi- Media
• Share your content• Link to other web sites
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Links to your website and appear in searches
for LinkedIn users
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Websites and Blogs
Call to Action to visit the company website
http://marketingroadhouse.com/
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Blogs
Call to action about the Business –Ordering prints
http://photos-by-amanda.blogspot.com/
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Business Info here – Your conversations will lead
your connections to your page
http://twitter.com/ruizmcpherson
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Share your happy moments
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If chips can have their own page so can you!
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•Add a newsletter sign up widget•Give special Facebook offers•Ask for feedback•Ask website visitors to become your Facebook fan• Encourage customers to join
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MySpace
http://www.myspace.com/theteaspot
•Establish your MySpace presence•Appear in searches•Reach the MySpace audience
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Videos : Tell your Story
Kodak Zi8 HD Pocket Video Camera
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Podcasts & Your Own Radio Shows
Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/
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Photos- Flickr
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Mobile strategy
The world has 1.4 Billion Tvs
2.5 billion cell phones
When people shop they don’t take their PC along
Desperate need to compare prices
Ask their social network for advice
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Your Social Media Plan
•Setup Alerts •Join and setup profiles in 3 social networks •15-20 minutes a day tracing the alerts and responding •Choose 3 blogs on your field to read and comment•Converse, don’t sell•Answer questions and become an expert in your niche on LinkedIn•2 hours a week - Learn and write about the products you promote•Measure your efforts
o How many times were you mentionedo How many people read your postso Inbounds linkso Are your customers evangelizing
•Attend one local event a month•Ask for help from the community if you need it
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Tactical Steps
•Claim your business on Yelp•Encourage customers to review you on social networking sites•Integrate Social Media components to your website•Thank reviewers•Special offers for Fans •Add social media to your marketing plan
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Future trends
•Location based searcho Example : Realtime results for "indian food"
near:"dc" within:15mi
•Geo taggingo Foursquare, Google latitude
•Mobile social networking•Niche Social networks
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Blogs to Follow
Small Business Trends http://www.smallbiztrends.com
Get Elastic http://www.getelastic.com/
SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com
GrowSmartBusiness http://www.growsmartbusiness.com
This presentation will be on our Blog http://blog.networksolutions.com tomorrow
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Follow us on Twitter & Facebook
@netsolcares
@nsoffers ( Coupons and Offers )
@WgBiz
@GrowSmartBiz
@SMART_ecom_blog
Facebook : http://bit.ly/nsfb
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Domains• Find-a-domain
services− Certified Offer− Backorder− Premium Domains
• Domain Web Forwarding
• Private Registration
Domains• Find-a-domain
services− Certified Offer− Backorder− Premium Domains
• Domain Web Forwarding
• Private Registration
Communication• Business E-mail• Secure E-mail
Sell Online • E-commerce website
packages• E-commerce Tools
Merchant Account• Do It For Me E-
Commerce Website Design Service
Marketing • Search Engine
Optimization• Pay Per Click
Advertising• Optimized Press
Releases• Directory Services:
Monster Marketplace & ThinkLocal
• Enhanced Business Listings
• Link Building• Content Creation
Marketing • Search Engine
Optimization• Pay Per Click
Advertising• Optimized Press
Releases• Directory Services:
Monster Marketplace & ThinkLocal
• Enhanced Business Listings
• Link Building• Content Creation
Security• SSL Certificate• PC Security
Websites• Website Hosting• Statistics and Website
tools• Professional Website
Design Services• Professional Logo
Design Services• Mobile Websites
Network Solutions
PR Measurement SummitJune 200948
• We service over 3 million SMB customers and manage 7.5 million domain names.
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Questions ?
• Shashi Bellamkonda shashib@networksolutions.com• Twitter: @shashib• Small Business Success Index : http://www.GrowSmartBusiness.com• Network Solutions Blog : http://blog.networksolutions.com• Web Community Network : http://www.LinkTogether.com• Small Business Network : http://www.MySolutionSpot.com• Women Entrepreneurs : http://www.WomenGrowBusiness.com
•Other Media:o Technology & Social Media: http://www.shashi.nameo Digital Thoughts: http://readythoughts.blogspot.como Restaurant Reviews: http://www.carryoncurry.como Examiner Column : http://bit.ly/dcexaminer
Tech Cocktail Column: http://bit.ly/shashitechcocktailWhat I am reading: http://shashib.amplify.com
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