build a business not an app
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Marie LoridanSiobhan Gadd
with AdMob and GoogleBuild a business not an App
Google Confidential and Proprietary
More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
Source: Google Internal Data
36hours
of mobile user timespent in apps
Source: Nielsen
Focus on the user
Fast is better than Slow
Great just isn’t good enough
Great just isn’t good enough
Mehmet Ecevit Co-Founder & CEOGram Games
Google/Ipsos Mobile App Research Study Oct 2014: https://www.thinkwithgoogle.com/features/mobile-app-marketing-insights.html
mobile apps are available in each of the app and play
stores
M1
Google Confidential and Proprietary
90% of apps downloaded today are free
2012
64b
2013
102.1b
2014
138.8b
2015
179.6b
2016
224.8b
2017
268.7bFree
Paid
Estimated mobile app downloads worldwide (billions)
Source: Gartner
Google Confidential and Proprietary
1,128k
W. Europe & Israel
330kMEA
500kE. Europe
Russia
975kEast Asia
750kSouth Asia
70kOceania
230kSouth
America
North America
1,513k
5.5M developersSource: VisionMobile, Dec. 2014
5M downloads
Google Confidential and Proprietary
What keeps them coming back?
When’s the right time to show an
ad?
How do people discover my app?
What are the right price points?
How can I motivate them?
How do I maximize returns?
Questions to consider
Gram Games
$5K in AdMob earnings each
day Helped grow
their business 7X
Google Confidential and Proprietary
Realize the full value of each userusers who are likely to spend
users who share on social media
users whoclick on adsAd
Source: Gartner
5 employees to 20 employees
20M players globally
5 employees to 20 employees
HOW CANGOOGLE HELP?
THE FUTURE
Google confidential | Do not distribute
Airbender
Tablet
Committed to helping you grow and be successful
google.com/admob
Focus on the user
Fast is better than Slow
Great just isn’t good enough
Thank You
Go to launchpad or admobSiobhan GaddMarie Loridan O’Meara
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