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Alan Brinkley,Alan Brinkley,AMERICAN AMERICAN HISTORY 13/eHISTORY 13/eChapter Twenty-two: Chapter Twenty-two: “The New Era”“The New Era”

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

IntroductionIntroduction Myth and RealityMyth and Reality

The New EconomyThe New Economy– Technology and Economic Technology and Economic

GrowthGrowth Sources of the BoomSources of the Boom RadioRadio Early ComputersEarly Computers

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Charles Lindbergh (Library of Congress)

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era” The New EconomyThe New Economy

– Economic Organization-1920sEconomic Organization-1920s Modern Administrative SystemsModern Administrative Systems Trade AssociationsTrade Associations Overproduction/UnderconsumptionOverproduction/Underconsumption

Sterret Operating Service. General Motors show in Washington Auditorium (Library of Congress)

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

The New EconomyThe New Economy– Labor in the New EraLabor in the New Era

““Welfare Capitalism”Welfare Capitalism” Low Wages for American WorkersLow Wages for American Workers Hard Times for Organized LaborHard Times for Organized Labor

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era” The New EconomyThe New Economy

– Women and Minorities in the Work ForceWomen and Minorities in the Work Force ““Pink-Collar” JobsPink-Collar” Jobs American Federation of Labor (AFL)American Federation of Labor (AFL) Workers Should be Organized on SkillsWorkers Should be Organized on Skills A. Philip RandolphA. Philip Randolph

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Indicator department, National Cash Register Company, Dayton, Ohio

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

The New EconomyThe New Economy– The “American Plan”The “American Plan”

Protecting the Open ShopProtecting the Open Shop No Workers Required to Join a UnionNo Workers Required to Join a Union

– Agricultural Technology and the Plight of the Agricultural Technology and the Plight of the FarmerFarmer Mechanized FarmingMechanized Farming ““Parity”Parity” McNary-Haugen BillMcNary-Haugen Bill

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

Farm Tenancy, 1910-19307

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

The New CultureThe New Culture– ConsumerismConsumerism

Growing Mass ConsumptionGrowing Mass Consumption Social Impact of Social Impact of

the Automobilethe Automobile

Northern Manufacturing Company Car (Library of Congress)

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

Breaking Down Rural Isolation: The Expansion of Travel Horizons in Oregon, Illinois

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

The New CultureThe New Culture– AdvertisingAdvertising

The Man Nobody KnowsThe Man Nobody Knows Mass-Circulation Mass-Circulation

MagazinesMagazines

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Sand modeling, Atlantic City, N.J. (Library of Congress)

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

The New CultureThe New Culture– The Movies and The Movies and

BroadcastingBroadcasting HollywoodHollywood

– Modernist ReligionModernist Religion Harry Emerson FosdickHarry Emerson Fosdick

Princess Theatre (Library of Congress)

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

The New CultureThe New Culture– Professional WomenProfessional Women

Limited Opportunities Limited Opportunities for Womenfor Women

Woman in Red Cross nurse's uniform

(Library of Congress) 12

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era” The New CultureThe New Culture

– Changing Ideas of Changing Ideas of MotherhoodMotherhood ““Companionate Marriages”Companionate Marriages” Sexual Attitudes LiberalizeSexual Attitudes Liberalize Sex NOT Just for ProcreationSex NOT Just for Procreation Birth ControlBirth Control Contraceptives Illegal in Many StatesContraceptives Illegal in Many States Emma GoldmanEmma Goldman Margaret SangerMargaret Sanger Planned ParenthoodPlanned Parenthood

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A Companionate Marriage?

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era” The New CultureThe New Culture

– The “Flapper”: Image and RealityThe “Flapper”: Image and Reality– Impacted Lower Middle-Class and Single WomenImpacted Lower Middle-Class and Single Women

A Stylized Flapper (The Palma Collection / Getty Images)15

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

The New CultureThe New Culture– Pressing for Women’s RightsPressing for Women’s Rights

League of Women VotersLeague of Women Voters National Women’s Party-ERANational Women’s Party-ERA Sheppard-Towner ActSheppard-Towner Act

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

The New CultureThe New Culture– Education and YouthEducation and Youth

Youth CultureYouth Culture

– The Decline of the “Self-Made Man”The Decline of the “Self-Made Man” Charles LindberghCharles Lindbergh

“The self made manager in business is nearly at the end of his road.”

Century Magazine

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era” The New CultureThe New Culture

– The DisenchantedThe Disenchanted Lost Generation’s CritiqueLost Generation’s Critique H.L. MenckenH.L. Mencken Rejecting SuccessRejecting Success

– The Harlem RenaissanceThe Harlem Renaissance African-American PrideAfrican-American Pride

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

A Conflict of CulturesA Conflict of Cultures– ProhibitionProhibition

Failure of ProhibitionFailure of Prohibition ““Noble Experiment”Noble Experiment” Alcohol and Organized CrimeAlcohol and Organized Crime

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Anti-Saloon League at Washington, D.C., Dec. 8, 1921 (Library of Congress)

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era” A Conflict of CulturesA Conflict of Cultures

– Nativism and the KlanNativism and the Klan National Origins Act of 1924National Origins Act of 1924 The New KlanThe New Klan Defending “Traditional Values”Defending “Traditional Values” David StephensonDavid Stephenson

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Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

Total Immigration, 1920-1960

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Sources of Immigration, 1920-1960

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era” A Conflict of CulturesA Conflict of Cultures

– Religious FundamentalismReligious Fundamentalism Scopes Scopes

Monkey Trial-1925Monkey Trial-1925 Creationism vs. EvolutionCreationism vs. Evolution Butler Act-TennesseeButler Act-Tennessee Clarence DarrowClarence Darrow William J. BryanWilliam J. Bryan Fundamentalists Christians Fundamentalists Christians Reduced Political ActivismReduced Political Activism

– The Democrats’ The Democrats’ OrdealOrdeal Al Smith vs. Herbert HooverAl Smith vs. Herbert Hoover The Catholic IssueThe Catholic Issue Smith Failed to Carry the SouthSmith Failed to Carry the South

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Election of 1928

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era” Republican GovernmentRepublican Government

– Harding and CoolidgeHarding and Coolidge Teapot DomeTeapot Dome National Oil ReservesNational Oil Reserves Albert B. FallAlbert B. Fall Calvin CoolidgeCalvin Coolidge Passive PresidentsPassive Presidents

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President Harding with pet dog Laddie

(Library of Congress)

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

Republican GovernmentRepublican Government– Government and BusinessGovernment and Business

Andrew MellonAndrew Mellon Hoover’s “Associationalism”Hoover’s “Associationalism”

Herbert Hoover (Library of Congress)

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Interior of Rainbow Room in Hamilton Hotel III, Washington DC (Library of Congress)

Patterns of Popular Culture:Patterns of Popular Culture:

Dance HallsDance Halls

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

26

America in the World:America in the World:

The CinemaThe Cinema

Chapter Twenty-two: Chapter Twenty-two:

“The New Era”“The New Era”

27

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