brilliantly simple: 50 content marketing statistics to blow your mind

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Brilliantly Simple: 50 content marketing statistics to

b l o w y o u r m i n d

@axonnmedia

78%

of CMOs think custom content is the future of marketing (Source: Demand Metric)

http://bit.ly/1f4nB9G

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B2B companies with blogs generate

67% more leads on

average (Source: Fat Joe) http://bit.ly/1nTq8Vz

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62% of companies outsource content marketing

(Source: Fat Joe) http://bit.ly/1nTq8Vz

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73%

of online consumers get frustrated with websites when content appears that has nothing to do with their interests

(Source: Hubspot) http://bit.ly/UrPsuv

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(Source: Axonn Research) http://bit.ly/1rrMxPz

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71% of people access social media via their mobile devices

(Source: Adobe) http://adobe.ly/1i5GybP

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89%

89% of businesses create content for social media platforms

(Source: Axonn Media) http://bit.ly/1rrMxPz

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32% of brand mentions on Twitter are food and drink related

(Source: Econsultancy via Brandwatch) http://bit.ly/1dUFgCW

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52% of UK consumers are motivated to subscribe via email to receive discounts and money-off promotions

(Source: Econsultancy) http://bit.ly/1A4QwFA

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65% of business travellers book travel directly on company websites more often than through online travel agencies

( Source: Google ThinkInsights) http://bit.ly/1fsP5c6

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Content marketing efforts are twice as likely to target luxury travellers as budget travellers

(Source: Axonn Media)

http://bit.ly/1neaPva

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41% of respondents who interact with their insurance provider on social media ‘like’ the insurer’s Facebook page (Source: ResearchScape)

http://bit.ly/WCuQ4A

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Over of telecoms companies plan to use social to engage loyal customers by 2015

(Source: Lithium Technologies) http://bit.ly/1kbvErQ

80%

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All

healthcare professionals surveyed watch product demonstration videos

(Source: Google ThinkInsights) http://bit.ly/Unnf8r

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93% of recruiters and

38% of job seekers are using LinkedIn

(Source: MyCleverAgency) http://bit.ly/WCuXgB

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94% of recruiters use or plan to use social media in the recruitment efforts

(Source: Jobvite Survey) http://bit.ly/1c25m4B

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(Source: Jobvite Survey) http://bit.ly/1c25m4B

Recruiters reported a 49% increase in the quality of candidates when using social media to recruit

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70% of marketers say content marketing has increased awareness of their brands

(Source: BusinessBolts) http://bit.ly/1lsaG4G

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The use of content marketing in the housing industry increased by 70% in 2013

(Source: Guardian) http://bit.ly/1mD3twf

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39% of marketers have no strategy for mobile email (Source: Econsultancy)

http://bit.ly/1neg9Pd

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59% of companies are integrating email and social channels together

(Source: Hubspot via Econsultancy) http://bit.ly/IRcFBl

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of marketers generated a lead from Facebook in 2013

52%

(Source: HubSpot) http://bit.ly/1h7bcT

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85%

of marketers who employ a content marketing strategy do so for brand awareness, and 70% agree that it drives sales leads

(Source: Wearecouch) http://bit.ly/1mD8THu

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Shorter Facebook posts get 23% more interaction. Keeping your posts below 250 characters can get you 60% more engagement.

(Source: Buffer) http://bit.ly/18If11g

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35% of Facebook fans like a page so they can participate in contests and 42% of fans like a page to get a coupon or discount

(Source: Buffer)

http://bit.ly/IJSk07

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of companies rely solely on desktop sites to

showcase their content

(Source: Uberflip via Adobe)

45%

http://bit.ly/1tyVvKf

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25% of consumers who complain to brands on Facebook or Twitter expect a response within 1 hour

(Source: Spredfast)

http://bit.ly/1tyVXs1

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66% of consumers have made an online purchase as a result of email marketing (Source: DMA)

http://bit.ly/1mvqy89

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Brand advocates are 70% more likely to be seen as a good source of info by people around them

(Source: Branderati) http://bit.ly/1jUQw68

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90% of shoppers write something positive about their purchasing experience

(Source: Branderati) http://bit.ly/1jUQw68

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(Source: Branderati) http://bit.ly/1jUQw68

Customers referred by other customers have a higher retention rate

37%

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Brands that create 15 new blog posts a month average 1,200 new leads per month

(State of Inbound Marketing)

http://bit.ly/1nTyagU

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Blogs produce low-cost leads for 24% of marketers

(Source: HubSpot)

http://bit.ly/1h7bcT0

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23% of marketers invested in blogs for 2013 - a 9% increase from 2012

(Source: HubSpot)

http://bit.ly/1h7bcT0

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90% of UK marketers publish news articles on their sites, making it the most-used content marketing tactic

(Source ContentPlus) http://bit.ly/Unq0GV

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71% of companies use news articles to keep their customers updated

(Source: Axonn Research) http://bit.ly/1rrMxPz

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(Source: Reuters Institute for the Study of Journalism) http://bit.ly/1l86Qzb

24% of UK smartphone users access news mainly through this device – up from 15% the previous year

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1 in 3 18–34 year olds access news mainly through a smartphone

(Source: RISJ) http://bit.ly/1l86Qzb

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39% of people now use more than two digital devices to access news

(Source: RISJ) http://bit.ly/1l86Qzb

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Articles with images get 94%

more views

(Source: Jeff Bullas) http://bit.ly/1ltwUnk

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Between 2011 and 2013 the search volume for ‘infographics’ on Google has increased over 800%

(Source: Google)

http://bit.ly/1z0VW2X

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83% of learning is done visually

(Source: Plume & Post) http://bit.ly/1nepnej

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93% of communication

is non-verbal

(Source: Plume & Post) http://bit.ly/1nepnej

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People follow directions with illustrations and

text 323% better than those without

(Source: Microsoft via Levie and Lentz) http://bit.ly/Us0Mqy

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More than 50% of enterprises are interested in producing white papers for lead generation purposes

(Source: NewsReach)

http://bit.ly/1mDgLZA

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65% of people share videos via social media

(Source: Axonn Media) http://bit.ly/WBIO6t

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7 in 10 consumers said their perception of a brand was positively altered after seeing interesting video content (Source: Axonn Media)

http://bit.ly/WBIO6t

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60% of visitors watch video content before reading text on the same web page

(Source: Diode Digital)

http://bit.ly/1lLfIfe

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Almost 1 in 5 people watch videos to do with their work

(Source: Axonn Media) http://bit.ly/WBIO6t

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Every 9 days more content is uploaded to YouTube than the BBC’s television output across its entire history

(Source: Marc Blank-Settle BBC college of Journalism) http://bit.ly/1p9TpMS

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