brief four
Post on 08-Mar-2016
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Mitch Gibbons / OUGD301
BRIEF FOUR
MUSICAL. MYTHICAL. WITHOUT EQUAL.
Produce a series of cover wraps for The Metro paper promoting Snowbombing 2011. One released each month leading up to the festival.
CONCEPT
Promoting the festival via an online search campaign, using the festivals slogan, Musical. Mythical. Without Equal.
AUDIENCE
18-30 year old commuters who may have have an interest or passion in music, skiing or snowboarding.
DELIVERABLES
A series of 5 coverwraps for the Metro.
1 / 4
Mitch Gibbons / OUGD301
2 / 4BRIEF FOUR
PRODUCTS 1*
Coverwrap for The Metro newspa-per, November edition.
1. Front2. Back
1.
2.
Mitch Gibbons / OUGD301
3 / 4BRIEF FOUR
PRODUCTS 2*
Range of the coverwraps for the months leading up to the festival.
1.
3.
2.
4.
1. December issue2. January issue
3. February issue4. March issue
Mitch Gibbons / OUGD301
4 / 4BRIEF FOUR
CONTEXT
Coverwraps in context as part of The Metro newspaper.
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