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Mitch Gibbons / OUGD301 BRIEF FOUR MUSICAL. MYTHICAL. WITHOUT EQUAL. Produce a series of cover wraps for The Metro paper promoting Snowbombing 2011. One released each month leading up to the festival. CONCEPT Promoting the festival via an online search campaign, using the festivals slogan, Musical. Mythical. Without Equal. AUDIENCE 18-30 year old commuters who may have have an interest or passion in music, skiing or snowboarding. DELIVERABLES A series of 5 coverwraps for the Metro. 1 / 4

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Page 1: brief four

Mitch Gibbons / OUGD301

BRIEF FOUR

MUSICAL. MYTHICAL. WITHOUT EQUAL.

Produce a series of cover wraps for The Metro paper promoting Snowbombing 2011. One released each month leading up to the festival.

CONCEPT

Promoting the festival via an online search campaign, using the festivals slogan, Musical. Mythical. Without Equal.

AUDIENCE

18-30 year old commuters who may have have an interest or passion in music, skiing or snowboarding.

DELIVERABLES

A series of 5 coverwraps for the Metro.

1 / 4

Page 2: brief four

Mitch Gibbons / OUGD301

2 / 4BRIEF FOUR

PRODUCTS 1*

Coverwrap for The Metro newspa-per, November edition.

1. Front2. Back

1.

2.

Page 3: brief four

Mitch Gibbons / OUGD301

3 / 4BRIEF FOUR

PRODUCTS 2*

Range of the coverwraps for the months leading up to the festival.

1.

3.

2.

4.

1. December issue2. January issue

3. February issue4. March issue

Page 4: brief four

Mitch Gibbons / OUGD301

4 / 4BRIEF FOUR

CONTEXT

Coverwraps in context as part of The Metro newspaper.


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