breathe scotland dr. iain mclellan (ep scotland)
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working for a cleaner, quieter, healthier, sustainable Scotland
Environmental Protection Scotland is a Scottish Charitable Incorporated Organisation SCIO Scottish Charity No. SC 043410
Breathe Scotland 18th November 2015
Dr Iain McLellan
Policy and Development Officer
@BreatheScotland #cleanair
STEP 2 Conference, University of Edinburgh
working for a cleaner, quieter, healthier, sustainable Scotland
Who are we?
We seek to assist and advise government in the development of effective policy through the voice of our expert advisory groups on air quality, land quality and noise.
We work to deliver those topics as a means to protect and improve public health, tackle climate change and address sustainable development.
Independent and open.
working for a cleaner, quieter, healthier, sustainable Scotland
Air quality Land quality
Air picture: www.flickr.com/akeg
Noise
To promote integrated policies and practices that protect and enhance the
quality of Scotland’s environment and resources.
Develop policy
Guidance Training Building partnerships
Awareness raising
Working for a cleaner, quieter, healthier, sustainable Scotland
Who are we?
working for a cleaner, quieter, healthier, sustainable Scotland
• 19th – 24th May
• Promote practical solutions
• Public awareness raising
• Main themes: Anti-social behaviour
– www.ep-scotland.org.uk/publications
• www.noiseactionweek.org.uk
• @NoiseActionWeek
• 2015 is Noise Action Week’s 10th year
• Noise Wins – a national repository
Noise Action Week
The cleaner air initiative
www.breathescotland.org.uk @BreatheScotland
Raising awareness of the health
impacts of poor air quality
Encouraging ways to reduce emissions
in our day to day lives
BreatheScotland
www.breathescotland.org.uk @BreatheScotland
BreatheScotland
• Social media
– www.twitter.com/BreatheScotland & www.facebook.com/BreatheScotland
• Direct and interactive; Flexible and entertaining
• Worldwide message
• Communication strategy
www.breathescotland.org.uk @BreatheScotland
BreatheScotland
Success
• Raised profile
• Trustworthy
• Competent
• Positive media attention
The cleaner air initiative
www.breathescotland.org.uk @BreatheScotland
Raising awareness of the health
impacts of poor air quality
Encouraging ways to reduce emissions
in our day to day lives
BreatheScotland
Cleaner air for Scotland 01st December 2014
working for a cleaner, quieter, healthier, sustainable Scotland
Environmental Protection Scotland is a Scottish Charitable Incorporated Organisation SCIO Scottish Charity No. SC 043410
Environmental Protection Scotland
3rd Floor, 231 George Street, GLASGOW, G1 1RX
iain.mclellan@ep-scotland.org.uk
0141 287 6530
www.ep-scotland.org.uk @EPScotland
www.breathescotland.org.uk @BreatheScotland
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