breakfast news 'is it time to make a more meaningful connection?' presentation 5 march

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The Anthologist

Thursday 5 March 2015

Welcome to Breakfast News 2015

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Director, GTI

Simon Rogers

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2015 new partnership

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Thursday 5 March

Is it time to make a more meaningful connection?

Thursday 30 April

Gen Z

Thursday 25 June

Youth Marketing

Thursday 17 September

Challenges when onboarding Millennials

Thursday 26 November

Conclusive Research 2015 dates

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Managing Director, Havas People

Gareth Edwards

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We want to hear from you via twitter

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How do we calculate our index?We ask students two questions:

1. How long do you think it will take you to find your first graduate job?

2. How many applications do you think you’ll have to make?

We then use their answers to produce our Confidence Index scores.

Last year we reported on student confidence levels at every Breakfast News event.

This year we’re doing it again… but bigger and better.

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The overall confidence of UK studentsQuarter 1 – redesigned for 2015

The new Confidence Index scale:What does an ‘average’

confidence score mean in 2015?

Number of job applications:

22Months to find employment:

5

120

160

80

100

40

AVERAGE confidence

More confident than average

“I’ll get a job in five minutes.”

Less confident than average

“Help.”

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Confidence levels 2015: key demographic findings

There’s only a small disparity between male and female confidence levels this quarter

Finalists are feeling good about their chances this quarter – quite a contrast to last June!

102

FresherFinalist2nd year

100 10199100

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Confidence analysis: subject of study

Humanities

Technical

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Confidence analysis: social mobility

Our social mobility analysis shows an

astoundingly consistent pattern of

confidence:

Disadvantaged social group = one

point below average confidence

99 99 99

State educated

101

Privately educated

101 101

Parents went to uni

Parents didn’t go to

uni

Receives means-tested

funding

No funding

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The UK trendence graduate barometer 2015 provided all of the data for this quarter’s Confidence Index

44,000

27,04023,045

Our biggest sample ever:

Our sample includes:

and more...

Diversity cuts

126 Universities

Gender cuts:42% male

58% female

Social profile:Privately educatedState educated

Ethnicity:

White

Asian

Black/African/

Caribbean

IT students

Specialist editions:

First YearsPenultimate Years

Finalists

Subject of

study

Engineering students

Law students

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Our record research sample

19,000 in Business/related (+34%)

16,200 in Engineering (+92%)

3,306 in IT (+93%)

5,604 in Law (+30%)

University growth

Top 30 unis: 28,377 54%

Success stories

Oxbridge: 2,606 20%

Edinburgh: 2,060 396%

Liverpool: 1,667 132%

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A series of career products and services to support school leavers plan their professional career path via university, higher apprenticeship or school leaver scheme• Leveraging over 25 years of producing careers advice products and services for the graduate market• Meeting the growing need for career advice for 15 to 18 year olds• Following detailed research through the trendence School Leaver Barometer and the parental

influence report, focus groups and feedback from key stakeholdersMore to come in 2015.  Keep up to date at targetcareers.co.uk or follow @group_gti

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We are filling seats from the front – to buy tickets or a table go to targetjobsawards.co.uk or talk to Grace Banks

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Today’s Agenda

Is it time to make a more meaningful connection? Welcome Simon RogersThe economic forecast Declan Curry, Broadcaster, Business & Economics journalistInspiring through purpose Kate Robertson, Global President & UK Group Chairman, Havas Worldwide, Co-founder of One Young WorldPreparing for the millennials Stephen Isherwood, CEO, AGRAre they ready? Rt. Hon David Blunkett MP

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Declan Curry, Broadcaster, Business & Economics journalist

THE ECONOMIC FORECAST

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Kate Robertson, Global President & UK Group Chairman, Havas Worldwide, Co-founder of One Young World

INSPIRING THROUGH PURPOSE

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Stephen Isherwood, CEO, AGR

PREPARING FOR THE MILLENNIALS

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Fewer 18yr olds

for the next 5 years

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Graduate vacancy changes

2015 (predicted)

20142013

2012

20112010

2009

20082007

2006

20052004

2003

20022001

2000

11.9%

4.3%4.3%

-8.2%

1.7%8.9%

-8.9%

0.6%12.7%

5.1%

5.1%15.5%

-3.4%

-6.5%14.6%

14.7%

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The Resolution Foundation

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Unfilled vacancies by sectorAll employers

Energy, water or utility company

Consulting or business services firm

Insurance company

Public sector

FMCG company

Banking or financial services

Other

5.4%11.8%

11.1%7.7%

7.3%5.9%5.9%

4.8%3.9%

3.4%2.8%2.7%

1.4%1.4%

3.7%

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Unfilled vacancies by sectorAll employers

Energy, water or utility company

Consulting or business services firm

Insurance company

Public sector

FMCG company

Banking or financial services

Other

5.4%11.8%

11.1%7.7%

7.3%5.9%5.9%

4.8%3.9%

3.4%2.8%2.7%

1.4%1.4%

3.7%

1,422 vacancies unfilled

20,000+ graduates unemployed

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Only 45% of employers

confident they will find enough highly skilled employees in the

future

Source: CBI report ‘Tomorrow’s Growth’

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5% of students

interested in Accounting

and Financial Management

trendence 2014

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ILM guide to managing millennialsCommunication

Organisations can help equip graduates and managers with the skills to communicate more effectively with each other.  Regular, open conversations about expectations and ambitions, and how better to align these to the role and organisation, will go some way to bridging the disconnect between managers and graduates.

Empowerment and autonomy

Graduates are fiercely independent and do not want to be closely managed.  Employers have an opportunity to evolve their management models and find ways of giving greater autonomy to graduates, while retaining best practice elements such as objective setting and performance feedback. They must encourage and enable leaders to manage the person, not the task.

Coach rather than manage

The current generation of graduates want to be coached rather than controlled and directed: 56% of graduates want their manager to be their coach. But while three quarters of managers believe they are a coach, only one quarter of graduates agree. There is a clear opportunity for organisations to invest in learning and development to help managers develop their coaching skills.

Manage career expectations

Organisations can improve the way that they manage graduate expectations about career, salary and status. Managers may need targeted learning and development to help them achieve this. For their part, graduates should be realistic about the prospects of early advancement, and be willing to work with managers to find a mutually satisfactory solution.

The benefit of experience

The research findings suggest that Generation Y graduates would benefit from more work experience prior to taking on a full-time position. Finding ways to include elements of real world practical application and work experience into degree programmes is an issue that needs to be addressed by both higher education and employers.

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Remember the three ‘R’s

• Recruit• Reward• Retain

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Yourorganisation

needs

YOU

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Rt. Hon David Blunkett MP

ARE THEY READY?

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Next event

Thursday 30 April