break downthetechincalchallengesofmobilebingo

Break Down the

Technical Challenges of Mobile Bingo

9th Annual

The Online Bingo Summit

Who Am I?Introduction

Why Am I here?Introduction

• Challenges were facing with mobile

bingo

Summary

• Problems we are still facing

• Advanced optimization techniques

• Advantages of having a responsive theme

• How this can all help you, gain an edge over your competition

Mobile gamingMarket valued at Just under €2.4bn

in 2010

Accounted for just over 11% of all

interactive gambling

Will then account

for just under 44%

of all interactivegambling

Gambling on mobile devices

is predicted to €19bn of revenue by 2108

H2 gambling capital H2 gambling capital

H2 gambling capital H2 gambling capital

Study done by and Neilson

Study done by and Neilson

Challenges with the transition from online

to mobile bingo

Accessible across all devices

Chat supported on Smartphones

Do they support Flash

Loquax Ltd

Jason Dale

Affiliate tracking for mobile, this still seems to be a major problem for most operators and as affiliates we want to make sure that any players we are sending to their sites we are credited with that player!

Loquax Ltd

Probability PLC

Jason Dale

Charles Cohen

Affiliate tracking for mobile, this still seems to be a major problem for most operators and as affiliates we want to make sure that any players we are sending to their sites we are credited with that player!

The tracking functionality we have in place for Income Access allows traffic to be tracked across desktop and mobile.  iTunes however does not support passing of tracking parameters from the wider world through their store.  It is possible though, using something like Ad-X, to track installs from outside the Apple ecosystem.

Bingoport

Scott Logan

Mobile is a separate product in its own right; the experience a player gets could be completely different on mobile than desktop

Bingoport

Scott Logan

Mobile is a separate product in its own right; the experience a player gets could be completely different on mobile.

Oh My Bingo

Ben Starr

SMS and marketing channels be used effectively and how can you use these to convert players?

Understand your Player Base

• Do they play your site on their mobile or tablet?• Do they play at other sites, if so which ones?• What make of mobile do they own? • What make of tablet do they own?• How often to they play for on average?

Problems with Mobile Sites

• Great Layout• Can still use the chat

rooms• Play side games

whilst game in play

• Great Layout• Can still use the chat rooms• Play side games whilst game in

play

Optimising your Site for Mobile

Optimising your Site for Mobile

• Mobile is no longer a phase its here to stay• Its no longer high volume, low return marketing channel• Now offers affiliates and operators the chance to add additional revenue

= 4 SECONDS

= 4 SECONDS

= 3 SECONDS

= 2 SECONDS

• Gtmetrix.com • Yslow from Yahoo • Google's

Pagespeed insights tool • Webpagetest.org• Websitetest.com• pingdom.tools

Before

Before After

Responsive Design & Themes

• Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to.

• No redirection is needed for users to get to the device-optimized view

• It saves resources for both your site and Google's crawlers.

So why does Google favour responsive designs?

Pros and cons of responsive design and themes

Pros

Cons

• No need to change the structure or coding mark up. • You don’t need a separate sitemap for search engines• No additional tags or code needed.

• It can be complicated to get right• Some responsive sites aren’t that SEO

friendly

• http://www.responsinator.com/• http://responsivedesignchecker.com/• http://responsivetest.net/• http://responsive.is• http://www.browserstack.com/responsive

http://www.browserstack.com/responsive

Example of responsive sites in search

• No 1 spot is an affiliate site with a response theme

• No 2 spot is an operator with a responsive them

• No 3 spot is an affiliate site with a response theme

The top 3 spots all taken up with responsive optimized websites!

Coincidence?

• 3 Operators with Responsive Themes• 2 Operators with redirects to mobile• 2 More affiliates with Responsive Themes

Remaining 7 resultsare made up of

Conclusion• Challenges we are still facing with mobile bingo

as operators and affiliates

• Optimising your site for mobile

• The importance of Responsive design and themes

• how optimising your site and using a responsive site can gain you a huge edge over your competition

Takeaways• Look at your own sites, can they be better?• Have we already optimized our site, if not

why not?• What quick fixes have we already done and

how can we optimize it fully?

Any Questions?If you have any further questions, please feel free to contact be directly

andy@madaboutbingo.co.uk

@AndyEdw234

madaboutbingo