break downthetechincalchallengesofmobilebingo
TRANSCRIPT
Break Down the
Technical Challenges of Mobile Bingo
9th Annual
The Online Bingo Summit
Who Am I?Introduction
Why Am I here?Introduction
• Challenges were facing with mobile
bingo
Summary
• Problems we are still facing
• Advanced optimization techniques
• Advantages of having a responsive theme
• How this can all help you, gain an edge over your competition
Mobile gamingMarket valued at Just under €2.4bn
in 2010
Accounted for just over 11% of all
interactive gambling
Will then account
for just under 44%
of all interactivegambling
Gambling on mobile devices
is predicted to €19bn of revenue by 2108
H2 gambling capital H2 gambling capital
H2 gambling capital H2 gambling capital
Study done by and Neilson
Study done by and Neilson
Challenges with the transition from online
to mobile bingo
Accessible across all devices
Chat supported on Smartphones
Do they support Flash
Loquax Ltd
Jason Dale
Affiliate tracking for mobile, this still seems to be a major problem for most operators and as affiliates we want to make sure that any players we are sending to their sites we are credited with that player!
Loquax Ltd
Probability PLC
Jason Dale
Charles Cohen
Affiliate tracking for mobile, this still seems to be a major problem for most operators and as affiliates we want to make sure that any players we are sending to their sites we are credited with that player!
The tracking functionality we have in place for Income Access allows traffic to be tracked across desktop and mobile. iTunes however does not support passing of tracking parameters from the wider world through their store. It is possible though, using something like Ad-X, to track installs from outside the Apple ecosystem.
Bingoport
Scott Logan
Mobile is a separate product in its own right; the experience a player gets could be completely different on mobile than desktop
Bingoport
Scott Logan
Mobile is a separate product in its own right; the experience a player gets could be completely different on mobile.
Oh My Bingo
Ben Starr
SMS and marketing channels be used effectively and how can you use these to convert players?
Understand your Player Base
• Do they play your site on their mobile or tablet?• Do they play at other sites, if so which ones?• What make of mobile do they own? • What make of tablet do they own?• How often to they play for on average?
Problems with Mobile Sites
• Great Layout• Can still use the chat
rooms• Play side games
whilst game in play
• Great Layout• Can still use the chat rooms• Play side games whilst game in
play
Optimising your Site for Mobile
Optimising your Site for Mobile
• Mobile is no longer a phase its here to stay• Its no longer high volume, low return marketing channel• Now offers affiliates and operators the chance to add additional revenue
= 4 SECONDS
= 4 SECONDS
= 3 SECONDS
= 2 SECONDS
• Gtmetrix.com • Yslow from Yahoo • Google's
Pagespeed insights tool • Webpagetest.org• Websitetest.com• pingdom.tools
Before
Before After
Responsive Design & Themes
• Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to.
• No redirection is needed for users to get to the device-optimized view
• It saves resources for both your site and Google's crawlers.
So why does Google favour responsive designs?
Pros and cons of responsive design and themes
Pros
Cons
• No need to change the structure or coding mark up. • You don’t need a separate sitemap for search engines• No additional tags or code needed.
• It can be complicated to get right• Some responsive sites aren’t that SEO
friendly
• http://www.responsinator.com/• http://responsivedesignchecker.com/• http://responsivetest.net/• http://responsive.is• http://www.browserstack.com/responsive
http://www.browserstack.com/responsive
Example of responsive sites in search
• No 1 spot is an affiliate site with a response theme
• No 2 spot is an operator with a responsive them
• No 3 spot is an affiliate site with a response theme
The top 3 spots all taken up with responsive optimized websites!
Coincidence?
• 3 Operators with Responsive Themes• 2 Operators with redirects to mobile• 2 More affiliates with Responsive Themes
Remaining 7 resultsare made up of
Conclusion• Challenges we are still facing with mobile bingo
as operators and affiliates
• Optimising your site for mobile
• The importance of Responsive design and themes
• how optimising your site and using a responsive site can gain you a huge edge over your competition
Takeaways• Look at your own sites, can they be better?• Have we already optimized our site, if not
why not?• What quick fixes have we already done and
how can we optimize it fully?
Any Questions?If you have any further questions, please feel free to contact be directly
@AndyEdw234
madaboutbingo