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Post on 19-Oct-2014
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Personal Branding
Bret L. Simmons, Ph.D.
Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. Being searchable and shareable is
good for your business
3. Proper operating principles are the
key to success
Personal Brand
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because they
don’t recognize your value.
(Seth Godin)
Value
What you can do uniquely
well to help others address
issues or solve problems
that matter to them.
Personal Brand
1. Who are you?
2. Who do you want to help?
3. How do you want to help
them?
Why You?
Why Now?
New business card
www.namecheap.com
New business card
1. Associate your name and face with
your value
2. Create content and connections
that will get you indexed and
ranked for your name and value
Social Media You must be personal and conversant
Lead with value Wrap the personal around your value
Name, Picture, Purpose
• E-mail, Google Profile
• Blog
• Other (Pinterest)
Bret.simmons@gmail.com
bret@bretlsimmons.com
What most companies think
1. When we get started, people will show
up
2. Well, we gave it a couple months, and
no one showed up, so let’s quit
Falls & Decker, 2001
The Reality
• It takes at least SIX MONTHS before
you will start seeing any demonstrable
results and success from your blog
Falls & Decker, 2011
The Fundamentals
• Listen first
• Be responsive
• Be honest
• Provide value
• Sell last
Falls & Decker 2011
Remember
• Social media marketing is about building
relationships, not receipts. The receipts will
come, but only if you invest the time and
attention it takes to build relationships with
your customers. Think lifetime value, not
sale value
Falls & Decker, 2011, p. 180
Questions?
Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576
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