brand festival introductory presentation

BrandFestival®

2001-2009

BrandFestival® – Positioning

Lectures

Case studies

Workshops

BrandFestival® – In numbers

16520 Press Releases

4724 Participants

2321 Registered CMOs, CFOs

740 Registered CEOs

410 Lectures

367 Brands

9 BrandFestivals

5 Ernst & Young Entrepreneur Of

The Year Winners2 Nobel Prize Winners

2 Prime Ministers

BrandFestival® – Previous years’ guests

BrandFestival® - Previous Years‘

Keynote Speakers

Alexander BrodyMarketing and Advertisingprofessional

Anders JensenCEO of Pannon GSM (Telenor Group),one of Hungary's leading mobile operator

MihályCsíkszentmihályi Architect of the notion of Flow,former head of the departmentof psychology at the Universityof Chicago

Edmund S. PhelpsEconomicsNobel Prize-winner(2006)

Mike AshtonSenior Vice Presidentof the Marketing departmentof Hilton Hotels

Roberto BoscoloOwner and Vice Presidentof Boscolo Hotels

Inge Juliusson Marketing Directorof Ikea CEE

Johannes NewrlkaChairman of Art Directors Club Europe

Josh OrtonDeputy Director of theNew Media Division, Obama for America Campaign, 2008

Matt Rosenberg Executive Vice President, Client Engagementat Big Spaceship

Gordon BajnaiPrime Minister of Hungary

Robert J. Aumann Economics Nobel Prize winner for his work on conflict and cooperation through game-theory analysis, 2005

BrandFestival® - Previous Years‘

Keynote Speakers

BrandFestival® - Previous Years‘

Keynote Speakers

The Jubilee 10th eventin cooperation

with The Economist

BrandFestival® – 2010

BrandFestival® - vision

BrandFestival® - objectives

1) Through the line strategies2) Digital branding

3) Branded entertainment4) Social trends

5) New media – apps, rich media6) Crowdsourcing

7) New TV Formats

BrandFestival® - Topics ‘2011