boomers leading change - cof presentation 04/26/2010
Post on 05-Jul-2015
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Therese Ellery, Rose Community FoundationJanine Vanderburg, JVA Consulting
“In the ’60s, they changed the world. In their 60s,they may do it again.”
78 million
1 every 8 seconds
Are boomers the silver tsunami?
Or the silver mine?
An initiative of Rose Community Foundation, funded in part by The Atlantic Philanthropies
Phase I: Community assessment
• Community Advisory Council• Literature review• Demographic profile • Phone survey• 14 focus groups• Key informant interviews• Boomer survey • Web-based surveys of
employers, educational groups and nonprofits
FULL REPORTcoloradoboomers.com
Over 1,500 voices
What do boomers want next?
13%
11%
12%
8%
7%
17%
11%
9%
16%
13%
7%
9%
14%
7%
8%
7%
10%
12%
12%
12%
33%
24%
34%
21%
29%
28%
31%
22%
20%
31%
22%
16%
30%
15%
17%
36%
26%
19%
24%
29%
14%
42%
19%
13%
16%
28%
31%
13%
27%
17%
15%
17%
36%
17%
22%
16%
21%
19%
29%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Advocacy
Arts and Culture
Children's Issues
Civic Leadership
Disaster Relief
Education
Environment
Faith-based Activities
Health Care
Helping Older Adults
Homelessness
Housing
Human Rights/Social Justice
International Aid
Minority Issues
Neighborhood Work
Poverty
Public Policy Work
Women's Issues
Youth
Interest areas
Percentage
Work Volunteering Learning
Four project areas
• Boomer connecting points• Restructuring institutions and
employment• A health initiative• Workforce development
Phase 2. Develop ideas
Two complementary strategies
1. Innovation Grants
• 12 grants• $5,000 each• Seed money for
creative approaches to engage boomers in solving social problems
2. Project planning
Exchange ideas
Let a thousand flowers bloom!
• Several project ideas were embedded in participants’ work
Now you’ll hear from the grantees
• Veterans Helping Veterans• JFFixler & Associates• St. Anthony Hospitals Health Passport
Phase 3. From idea to business plan
Boomers Leading Change in Health
Lessons learned
Model engagement throughout
Use social networking strategies
Communicate!
Have fun!
“We have significant numbers and are in a position to lead change.”
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