boat for boat for dealers
Post on 29-Mar-2016
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Presentation for Associated
Companies
The idea Objective: To increase the use of boats between owners using
the Managed Exchange Model.
Objective: Generate additional business for the associated
companies for managing the exchange process.
Internet Service for both, the owners and the associated
companies
World wide coverage, no restrictions
Managed exchange
Simple exchange = no cost!
Simple exchange = too little offer, insecurity
Managed exchange = Evolution of swap -> Management
Exchange in the pool, no concurrence, better offer
Control, increased security
Involvement of associated companies with business and profit,
that’s the key of the model
How does it work? The owner gets in touch with the associate. For a small annual fee he becomes a member of the club
The associate approves the owner and his boat. The boat enters the pool.
Members use the web to select and reserve boats from the pool. Requests have to be approved by owner and destination-associate
Destination-associate handles the check-in and check-out. The member pays this handling tasks and the so-called exchange value.
Destination-associate ‘pays’ back the boat owner with his offer of services or products
Managed exchange vs Charter COST for the customer, around 25%
Exchanges are occasional, typically (0.5-1.5/member/year)
The contract basing the use should be similar to the charter but where
the boat is borrowed.
The use of a borrowed boat is in ‘normal’ conditions, those to expect
by the owner himself.
Owners get compensated using a mutual agreement by the associate
and using offered services or products.
Becoming an associate
The company and BOATforBOAT get in touch
An agreement is signed
* The terms of service are accepted
* The modified charter contract is validated
The company becomes associate
Reception of support package (docs, manuals, …)
The fee is to be paid twice a year, although usually
compensated by commissions
Operations start
Adding new boats and owners
Associate and owner get in touch El propietario Owner fills the web form
Associate approves after validating the owner and his boat
Visit (optional) of the boat, check of the papers
Owner becomes member
Adding web info regarding boat and owner has to be entered
• Description of the boat, type, category,…
• Multimedia info
• Agreed exchange value, handling value
• Availability calendar
The exchange process
Member selects from the boat pool
Destination-associate (and owner) are informed of the
request
Destination-associate accepts the reservation
Payment in advance (10%) by the member
Member and destination-associate fulfil the ‘charter’
process. Member has to pay 90% of handling costs and
exchange value and satisfy the contract requisites
Boat is returned after the usage, check-out process
BOATforBOAT pays the commission to associate-origin
Associate-destination compensates the owner, as
agreed.
Summarizing the costs
Association fee. 500€ every 6 months
Exchange operation (received): 90% of handling fee and
exchange value
Sharing the paid by members amounts
90% for destination associate
7% for BOATforBOAT
3% for origin-associate
Benefits for the associate
BOATforBOAT is an additional product in the
company’s portfolio
Allowing to approach new customers, to fidelize old
ones
Weak commitment membership, no
exchange is required.
Every exchange yields a direct and immediate revenue
* Mainly for the destination-associate, who is using his own resources
* Also for the origin-associate
A good way to complement the company
business, widening the offer and filing the low-
season periods.
www.boatforboat.com (I)
Web support for all involved parties
Members (as users):
Catalog search
Reservation
Members (as owners):
Own boat’s info update
Availability calendar
Accept/reject exchange requests
Associate
Own members/boats management
Exchange management
www.boatforboat.com (II)
The web site offers the associate image for the members, it is
perceived as a part of the associate’s web presence
Standard functionalities for virtual communities
BLOGs
User profiles
Forum, …
Operation functionalities are available from mobile devices
Check-in-out ops
Multimedia info update
Associate-member relation
BOATforBOAT is a CRM tool
Associate and member must aggree on the terms to compensate the
usage of boats by other members.
Associate and member have to agree on the exchange value ($/day)
Typically 25% of commercial charter value of the boat
Lower or higher if agreed.
Associate and member will accept/reject every request to use the
boat
The web site offers the channel for those decisions, as a service
provided by the associate to the member
Try&Buy and Show-Room programs
Try&Buy program
For associates who sell and/or buy used boats
Associates can mark a manged boat ‘for sale’ and with a price
Associates can use the boat pool to find boats for sale, this function is
hidden for members (for-sale condition and price not displayed).
An associate with a member looking for a boat to buy and an
asoociate with a boat for sale can arrange the details for a try&buy
operation:
Up to the members to aggree on comissions and how to share the
management and exchange costs in case the sale is fulfilled.
Show-Room program
For associates who sell new boats
Associates can mark a manged boat as SR (Show-Room)
An SR boat is an almost new boat that can be used as a demo/trial to sell a new
boat
The owner signs a ‘stronger’ aggreement as member of BoatForBoat
Higher availability
No refusal
The owner gets a discount (by the associate) when the boat is bought
Other associates use SR boats to help their sales paying a comission on succesful
operations
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