blue planet group intro
Post on 18-Dec-2014
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A COMMITMENT TO SUSTAINABILITY CAN BE A REAL SOURCE OF VALUE FOR YOUR ORGANIZATION
Least Green Most Green
“Green shoppers buy more and buy more often than other consumers.”
Deloitte Retail Sustainability Study
93% of consumers believe a company being “green” is an important part of
their purchasing decision.
2009 Grail Research
“The best players have succeeded in harnessing their “greenness” as a real
competitive weapon leading to:
-a path to leaner operations
-greater market share
-more attractive brands”
-Boston Consulting Group-
Does your company’s current strategy move sustainability from your Legal and PR departments to your sales driving front lines?
You do have a strategy, right?
100% Surveyed
78% Know what a Green Product is
42% Looking for Green
28% Saw Green Products
11% Bought Green
97 % Would Buy Green
Source: Deloitte Consulting LLP, Retail Sustainability Study – Green Insights
Unaware - 12.1%
Unsure – 32%
Influenced – 32.4%
Proactive – 20.7%
Committed 2.3%
Now unquestioned expectation that all consumers will embrace some shade of green behavior in day-to-day life
Does your brand tell the story of your commitment towards more sustainable
practices?
Is anyone listening?
How do you Know?
What stories are your customers telling about you?
We make becoming sustainable attainable
We’ve assembled an experienced team of bright, passionate, truly
innovative people
BPG works with or within your organization to define which actions & attributes will be most meaningful to your customers
Our motives are simple
Help lead the way towards change
Reduce the negative impacts business has on society & the
environment
Improve the financial performance of our
clients
Our approach is straightforward & highly effective
-What does sustainability currently mean at your company?
-what do you want It to mean?
How will you get there?
-How will you know when you’ve succeeded?
The “How” You Do It
Strategy, Planning & Process
The “How” You Do It
Strategy, Planning & Process
The “What” You Do
Products & Services
The “What” You Do
Products & Services
The “Who” You Are
Brands, Messaging & Customers
The “Who” You Are
Brands, Messaging & Customers
Is sustainability incorporated in to your strategic planning and budgeting processes?
Do you have specific, metric-driven ROI targets for sustainability initiatives?
Are you integrating sustainability in to everyday business processes?
Is your management team held accountable for specific objectives around sustainability?
Have you factored in quick wins to create momentum and buy-in across the organization?
The “How” You Do It
Strategy, Planning & Process
The “How” You Do It
Strategy, Planning & Process
“Hope is not a strategy”-Rick Page
Are you currently selling “green” products? How are they performing? How should they be performing?
Does your category management specifically address “green”?
Are you selling to “the” green customer or multiple green segments?
Do you have a plan to measure and “score” your current suppliers and products? What about corrective actions? Are you prepared to remove suppliers and/or products for poor performance/low standards? When?
Are you reducing the environmental impacts of your packaging? Supply chain? How much have you saved? How much do you want to save?
“Awareness and choice – not price – are the most powerful levers for increasing
sales of green products.”Boston Consulting Group
The “What” You Do
Products & Services
The “What” You Do
Products & Services
Is your corporate brand and your sustainability messaging in sync?
How are you perceived by your stakeholders, customers, competitors, financial community?
How do these perceptions align with your actions?
What about your product brands? Are there specific “green” offerings? the same as your competition?
If Proprietary product brands exist, how do you communicate their value?
Do your customers agree? Do they reward you with greater loyalty?
Are you at risk of greenwashing? Wait, what’s greenwashing?
“A recommendation would make 71% of people more comfortable with a product, more so than advertising (15%) or even
personal experience (63%).-MediaLab
The “Who” You Are
Brands, Messaging & Customers
The “Who” You Are
Brands, Messaging & Customers
Are you satisfied with your answers to these questions? Do you need help answering them? or do you have others?
prioritize strategic initiatives, plan successful implementations, and manage the tactics you need
discover your unique points of difference and leverage them to achieve measurable, improved results
develop and introduce solutions that are scalable, relevant and meaningful to consumers
Blue Planet Group can help…
The “How” You Do It
Strategy, Planning & Process
The “How” You Do It
Strategy, Planning & Process
The “What” You Do
Products & Services
The “What” You Do
Products & Services
The “Who” You Are
Brands, Messaging & Customers
The “Who” You Are
Brands, Messaging & Customers
12303 Airport WaySuite 200Broomfield, Colorado USA 80020303-327-1538 – phonelgraham@theblueplanetgroup.comwww.theblueplanetgroup.com
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