blue ocean strategy how to create uncontested market space and make the competition irrelevant
Post on 22-Feb-2016
36 Views
Preview:
DESCRIPTION
TRANSCRIPT
Blue Ocean StrategyHow to Create Uncontested Market Space
and Make the Competition Irrelevant
Rebecca SheranianCalifornia State University Monterey Bay
Dec 11, 2006
By W. Chan Kim & Renee Mauborgne
QuickTime™ and aSorenson Video decompressorare needed to see this picture.
Blue Ocean StrategyCirque du Soleil
Creating Uncontested Market Space and Making the Competition Irrelevant
Red Ocean Strategy Blue Ocean Strategy
Summary of Blue Ocean Strategy
New Market Space Continuing Creation of Blue Oceans Impact of Creating Blue Oceans Rising Imperative of Creating Blue Oceans From Company and Industry to Strategic Move Value Innovation Formulating and Executing Blue Oceans
Continuing Creation of Blue Oceans
Ford’s 1908 Model T
CNN 1980 Real-Time News 24/7
QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
2002 Apple’s ipod
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
1970 The First Mouse
New Market Space Creating Blue Oceans Is Consistent Across Time
Regardless of Industry
Impact of Creating Blue Oceans
Rising Imperative of Creating Blue Oceans
Driving forces include: Technological advances & improved industrial productivity Unprecedented array of products and services available Supply exceeds demand Globalization, niche markets and monopolies disappear 20th century strategy and management approach waning
Formulating and Executing Blue Oceans
Value Innovation, Blue Oceans Cornerstone From Company and Industry to Strategic Move
3 Things I’ve Learned
1. Blue Oceans aren’t always accepted at first
2. Strategic Framework: The Engelbart Connection3. Blue Oceans can be profitable
What I Disagree With
That there exists a strategic framework for Blue Oceans. By nature they do not conform to one framework
How Relate to MSMIT
“As red oceans become increasingly bloody, management will need to be more concerned with blue oceans than the current cohort of managers is accustomed to.”
Business environment is changing 20th century strategy & management approach is changing
Questions?
top related