blogwell san francisco case study: nvidia, presented by shanee ben-zur

SocialMedia.orgVideo Case Studies

Shanee Ben-Zur

“The Global Snowball” Video ExceedsExpectations

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellSan Francisco

March 27, 2012socialmedia.org/blogwell

NVIDIA Social Media:

A Tale of Two Glowball Vids

March 2012

Overview

• Background

• Glowball 1: Coordinated effort

• Glowball 2: Muddled message

• Key takeaways

Glowball 1: Success Secrets

• Compelling content

• Coordinated effort

• Strategic deployment

Glowball 1: Results

• 600k+ views in 8 days; fastest

growth (now ~900k views)

• 800 comments

• 77% of views from embedded

sources

• Engadget leading embedded

traffic driver (only 7% of total

views)

Glowball 2: Fizzle Factors

• Demo less compelling

• Multiple, competing

videos

• No pre-briefs

Glowball 2: Results

• GB2 only 11.5k views

• 122 comments

• No pre-brief, embeds only 30%

traffic.

• 5 videos launched

simultaneously; fragmented

audience

• In total these garnered half of

GB1 views (~350k)

Key Takeaways

• Make quality content

• Keep message focused

• Plan early, coordinate multi-team effort

• Deploy strategically

Questions?

Shanee Ben-Zur

NVIDIA

Twitter: @sbenzur

Glowball Vids: http://bit.ly/NVIDIAGlowball

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellSan Fracisco

March 27, 2012socialmedia.org/blogwell