blogwell new york social media case study: ge, presented by rich narasaki

SocialMedia.orgVideo Case Studies

Rich Narasaki

BtoB social selling

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

April 2, 2014socialmedia.org/blogwell

Imagination at work.

Rich Narasaki

Global Manager, Digital Strategy

B2B Social Selling

Title or Job Number | XX Month 201X See tutorial regarding

confidentiality disclosures.

Company social graph

Go where fish are feeding Let the fish to come to you Wait for the fish

Build trust & nurture Listen for leads

> 150x ROI

The power of your company’s social graph

Prospect

Sales Rep

Sales

Commc’l leader

Former colleague

Neighbor

Acct Mgmt

GE’s Social Graph

300,000+ employees

160,000 on business networking sites

Nurture trust

Listening for leads

• Know where your audience is engaged

• Establish trust through contextual contact

• Patience to nurture relationships

Rich Narasaki

Global Manager, Digital Strategy

GE - Global Brand Marketing

@RichNarasaki

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

April 2, 2014socialmedia.org/blogwell