blogging at the bl neil infield - sept 2012

Blogging at the BL

Neil Infield – Manager Business & IP Centreneil.infield@bl.uk - @ninfield (twitter) - ninfield.wordpress.com

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What is the British Library for?

Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012

To be a successful entrepreneur, you need to be a pathological optimist and believe you can change things.

But you've got to know what you need to do, and how to do it. The Centre can help you find out, and that can have such a

powerful effect.

Dame Anita Roddick, founder of The Body Shop

Inspiration

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The place for entrepreneurs, innovators and business researchers

Get inspiration

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The place for entrepreneurs, innovators and business researchers

Get inspiration Protect your ideas

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The place for entrepreneurs, innovators and business researchers

Get inspiration Protect your ideas Develop your business

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Using Social Media in the Business & IP Centre

Business & IP Centre page has 2,161 likes

Our BIPCTV YouTube channel showcases our Inspiring Entrepreneurs events and our success stories. 745 members and 350,000 views.

4,108 followers, including a number of influential business experts and successful entrepreneurs.   

Since 2008, currently 5,798 members

BLBlogs

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Why do I blog?

By accident…let me tell you a story…

And

Because it works 25% of traffic to the Business & IP Centre website comes

through In through the outfield 200,000 hits in 4 years Comments and feedback

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Why do I blog?

Because I enjoy it

It is easy… and free

It is my memory of events and ideas

I believe it helps the reputation of the Business & IP Centre

… and hopefully mine too

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My daily view – time to post an update…

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Early days

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Success Stories

SuccessStories

Strayingaway

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Innovations – Springwise.com

Spotting and filling niches – The Icreamists, Wild Kopi Luwak Coffee via Civets stomach.

The power of the brand – Apple Inc vs Apple Corp

My favourite blog topics

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Why you should blog

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Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012

Why you should blog

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To build trust – ‘real’ people vs anonymous business

To build an audience

Increase SEO without the risk – Google loves blogs-hates cheaters

Why you should blog

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Drive traffic to your website – see above

Be seen as an expert in your field – requires insightful, quality content

Reach a wider market – word of mouth referrals

Why you should blog

http://www.sxc.hu/profile/Kurhan

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With passion… and patience

For your audience

Mainly about things related to your business

Headings must be ‘Ronsealed’

How you should blog

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Regularly – minimum 1x a week

Content must be engaging / surprising / controversial / intriguing

Length must be ‘just right’ – somewhere between Stephen Fry’s Blessays and Euan Semple’s The Obvious.

How you should blog

http://www.sxc.hu/profile/dspruitt

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Leveraging your other social media channels – Twitter, LinkedIn, Facebook, +Google

Using your web domain if possible

Promote using contacts and ‘Blogroll’

Measure using built in tools or Google Analytics

How you should blog

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Moto: Ask for forgiveness rather than permission