black & white/grey scale/sepia adds sensual tone to the imagery in the video editing used...

Collage

GENRECONVENTIONS

Amy Woodward

Black & White/Grey Scale/Sepia

adds sensual tone to the imagery in the videoEditing used

include fades, quick cuts in

between scenes

Usually Performance or Narrative based

Women Often

occurs in male artists

music videos

Used to add appeal

to the music video

Used as voyeurs in the

majority of videos

Usually wearing limited clothing

The target audience

responds to this, attract

the male gaze onto the women

Sexually provoking dancing & routines

Money, BLING, Cars

Male artists tend to use this as part of

their image

It tends to be rappers that have

strong reference to money in their music videosUse of ‘fast &

flash’ cars make them look good

to the target audience

Most popular

artists are wealthy & successful

Reference to wealth or money is very

common

This is a way of artists showing their power, money can also be

shown through their possessions such as

BLING & cars

Men

Male artists tend to use bling as part of

their image

Usually featured with their shirt off, topless appeals to

glaze

Amount of jewelry worn is

considerably lower than that of

hip-hop videos

Wearing fashionable

trendy clothing