black & white/grey scale/sepia adds sensual tone to the imagery in the video editing used...
TRANSCRIPT
Collage
GENRECONVENTIONS
Amy Woodward
Black & White/Grey Scale/Sepia
adds sensual tone to the imagery in the videoEditing used
include fades, quick cuts in
between scenes
Usually Performance or Narrative based
Women Often
occurs in male artists
music videos
Used to add appeal
to the music video
Used as voyeurs in the
majority of videos
Usually wearing limited clothing
The target audience
responds to this, attract
the male gaze onto the women
Sexually provoking dancing & routines
Money, BLING, Cars
Male artists tend to use this as part of
their image
It tends to be rappers that have
strong reference to money in their music videosUse of ‘fast &
flash’ cars make them look good
to the target audience
Most popular
artists are wealthy & successful
Reference to wealth or money is very
common
This is a way of artists showing their power, money can also be
shown through their possessions such as
BLING & cars
Men
Male artists tend to use bling as part of
their image
Usually featured with their shirt off, topless appeals to
glaze
Amount of jewelry worn is
considerably lower than that of
hip-hop videos
Wearing fashionable
trendy clothing