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10/12/2012
1
Cisuc workshop 2012 – PhD students crazy ideas
BIZ2BIS: An approach to discuss, design, and evaluate business models
CISUC 2012 Workshop
Crazy ideas from CISUC PhD students
Information Systems Group
Cristina Chuva
Advisor: Paulo Rupino da Cunha
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
Outline
� Research problem, motivation, strategy
� BIZ2BIS: the proposed solution
� InovWine project
� Conclusions
17/09/12
Centre for Informatics and Systems of the
University of Coimbra
2/15
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
Research problem and motivation
� Internet promoted the re-evaluation of the (traditional)
business model concept
� New approaches to discuss, design, and evaluate business models
� New approaches that explore the connections between
business models and their supporting information systems
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Centre for Informatics and Systems of the
University of Coimbra
3/15
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
Research strategy
� Business models cannot be observed and accurately
measured using scientific methods in a non-biased way
� 3 cases studies + 1 action research
� Portal – Supported Mediation Business
� Scientific Journal
� GreenHomes
� InovWine
17/09/12
Centre for Informatics and Systems of the
University of Coimbra
4/15
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
BIZ2BIS: the proposed solution
� BIZ2BIS (from Business Models to the Blueprint ofthe Information System) � Phase I - Business model characterization
� Phase II - Business model refinement
� Phase III - Stability assessment
� Phase IV – Information system specification
17/09/12
Centre for Informatics and Systems of the
University of Coimbra
5/15
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
Phase I - Business model characterization
� Inovwine aims in the proposal submitted to NSRF
� Create a genotyping system based on molecular methods
� Develop a monitoring and alarm system for the vineyard
� Identify specific wine yeasts that can potentiate the regional
grapevine varieties
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Centre for Informatics and Systems of the
University of Coimbra
6/15
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
Phase I - Business model
characterization
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Centre for Informatics and Systems of the
University of Coimbra
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
Phase II - Business model refinement
17/09/12
Centre for Informatics and Systems of the
University of Coimbra
8/15
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
Phase III - Stability assessment
17/09/12
Centre for Informatics and Systems of the
University of Coimbra
9/15
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V1 V2 V3 V4 V5 V6 V7 V8 V9 V10 V11 V12 V13 V14 V15
Ga
in a
ssig
ne
d t
o e
ach
va
lue
pro
po
siti
on
Value propositions of the InovWine business model
Gain per value proposition
ACC Gain
Producer Gain
IPN Gain
Biocant Gain
-6
-5
-4
-3
-2
-1
0
V1 V2 V3 V4 V5 V6 V7 V8 V9 V10 V11 V12 V13 V14 V15
Eff
ort
assi
gn
ed
to
ea
ch v
alu
e
pro
po
siti
on
Value propositions od the InovWine business model
Effort per value proposition
ACC Effort
Producer Effort
IPN Effort
Biocant Effort
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Cisuc workshop 2012 – PhD students crazy ideas
Phase III - Stability assessment
17/09/12
Centre for Informatics and Systems of the
University of Coimbra
10/15
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
Phase IV - Information system specification
17/09/12
Centre for Informatics and Systems of the
University of Coimbra
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Cisuc workshop 2012 – PhD students crazy ideas
Phase IV - Information system specification
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Centre for Informatics and Systems of the
University of Coimbra
12/15
2011
InovWine > Insert data > Interventions
Phytosanitary
Fertilization
Pruning
Harvesting
Notes
Insert data > Events> Plague
From
To
Na
me
Red Spider
27-07-2011
29-07-2011
Baga variety
We applied
lime
InovWine > Search > Historic > Graphics
Air
Temperat
ure
From
To
BagaPinot
NoirTouriga
Nacional
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Cisuc workshop 2012 – PhD students crazy ideas
Phase IV - Information system specification
Centre for Informatics and Systems of the
University of Coimbra
13/15
10/12/2012
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Cisuc workshop 2012 – PhD students crazy ideas
Conclusions
� Describe in detail the network and its actors
� Include the actors perceptions in the network analysis
� Apply an iterative negotiation mechanism that seeks the alignment among the actors
� Point out incompatibilities, inconsistencies, problems, and threats
� Involve the actors in the conceptualization of the business model and in its assessment
� Provide a comprehensive outlook of to the actors with power to change it
� Establish a link between business models and information systems
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Centre for Informatics and Systems of the
University of Coimbra
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Cisuc workshop 2012 – PhD students crazy ideas
CISUC 2012 Workshop
Thank youchuva@isec.pt
rupino@dei.uc.pt
17/09/12
Centre for Informatics and Systems of the
University of Coimbra
15/15
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