10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

BIZ2BIS: An approach to discuss, design, and evaluate business models

CISUC 2012 Workshop

Crazy ideas from CISUC PhD students

Information Systems Group

Cristina Chuva

Advisor: Paulo Rupino da Cunha

10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

Outline

� Research problem, motivation, strategy

� BIZ2BIS: the proposed solution

� InovWine project

� Conclusions

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Centre for Informatics and Systems of the

University of Coimbra

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10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

Research problem and motivation

� Internet promoted the re-evaluation of the (traditional)

business model concept

� New approaches to discuss, design, and evaluate business models

� New approaches that explore the connections between

business models and their supporting information systems

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Centre for Informatics and Systems of the

University of Coimbra

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10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

Research strategy

� Business models cannot be observed and accurately

measured using scientific methods in a non-biased way

� 3 cases studies + 1 action research

� Portal – Supported Mediation Business

� Scientific Journal

� GreenHomes

� InovWine

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Centre for Informatics and Systems of the

University of Coimbra

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10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

BIZ2BIS: the proposed solution

� BIZ2BIS (from Business Models to the Blueprint ofthe Information System) � Phase I - Business model characterization

� Phase II - Business model refinement

� Phase III - Stability assessment

� Phase IV – Information system specification

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University of Coimbra

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10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

Phase I - Business model characterization

� Inovwine aims in the proposal submitted to NSRF

� Create a genotyping system based on molecular methods

� Develop a monitoring and alarm system for the vineyard

� Identify specific wine yeasts that can potentiate the regional

grapevine varieties

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University of Coimbra

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10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

Phase I - Business model

characterization

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Centre for Informatics and Systems of the

University of Coimbra

10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

Phase II - Business model refinement

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University of Coimbra

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10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

Phase III - Stability assessment

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Centre for Informatics and Systems of the

University of Coimbra

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0

1

2

3

4

5

6

V1 V2 V3 V4 V5 V6 V7 V8 V9 V10 V11 V12 V13 V14 V15

Ga

in a

ssig

ne

d t

o e

ach

va

lue

pro

po

siti

on

Value propositions of the InovWine business model

Gain per value proposition

ACC Gain

Producer Gain

IPN Gain

Biocant Gain

-6

-5

-4

-3

-2

-1

0

V1 V2 V3 V4 V5 V6 V7 V8 V9 V10 V11 V12 V13 V14 V15

Eff

ort

assi

gn

ed

to

ea

ch v

alu

e

pro

po

siti

on

Value propositions od the InovWine business model

Effort per value proposition

ACC Effort

Producer Effort

IPN Effort

Biocant Effort

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Cisuc workshop 2012 – PhD students crazy ideas

Phase III - Stability assessment

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Centre for Informatics and Systems of the

University of Coimbra

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10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

Phase IV - Information system specification

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Centre for Informatics and Systems of the

University of Coimbra

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Cisuc workshop 2012 – PhD students crazy ideas

Phase IV - Information system specification

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Centre for Informatics and Systems of the

University of Coimbra

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2011

InovWine > Insert data > Interventions

Phytosanitary

Fertilization

Pruning

Harvesting

Notes

Insert data > Events> Plague

From

To

Na

me

Red Spider

27-07-2011

29-07-2011

Baga variety

We applied

lime

InovWine > Search > Historic > Graphics

Air

Temperat

ure

From

To

BagaPinot

NoirTouriga

Nacional

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Cisuc workshop 2012 – PhD students crazy ideas

Phase IV - Information system specification

Centre for Informatics and Systems of the

University of Coimbra

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10/12/2012

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Cisuc workshop 2012 – PhD students crazy ideas

Conclusions

� Describe in detail the network and its actors

� Include the actors perceptions in the network analysis

� Apply an iterative negotiation mechanism that seeks the alignment among the actors

� Point out incompatibilities, inconsistencies, problems, and threats

� Involve the actors in the conceptualization of the business model and in its assessment

� Provide a comprehensive outlook of to the actors with power to change it

� Establish a link between business models and information systems

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University of Coimbra

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Cisuc workshop 2012 – PhD students crazy ideas

CISUC 2012 Workshop

Thank youchuva@isec.pt

rupino@dei.uc.pt

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Centre for Informatics and Systems of the

University of Coimbra

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