big data: turning crowd- sourced data into actionable ... · sourced data into actionable insights...

© 2016 Confidential & Proprietary

23 February 2016

Big data: Turning crowd-Sourced data into actionable insights for improved mobility management

2015 2020

25 billion

50 billion

CONNECTED DEVICES

Cisco IBSG, 2011

ABI Research (ABI)

CONNECTED VEHICLES

Now 2017

11% 80%

The Connected Car Ecosystem

The INRIX Cloud Platform leverages massive big data so every connected vehicle is adapting to driver behavior, key routes, safety, road weather, parking and more

Wipers Fuel Level

Temperature

Headlights Tire Pressure

Engine Diagnostics

LiDAR

Analytics and Dashboard Data Personalized Services

Connecting Every Vehicle to the Cloud Gives you

Intelligent movement for smarter countries & cities

Empowered drivers

Safer roads

Reduced congestion

and CO2 emissions

Autonomous vehicles

!

!

D

G

D

V

D G

G

N

N

C C

C

C

C

V

G

N

D

Road sensor

Traffic camera

S

T

V

Commercial Vehicle GPS Probe

Consumer Vehicle GPS Probe

GPS-Enabled Smartphone Probe

Cellular Network Probe

!

!

Driver Generated Report

Accident

Construction

Event

S

T

S

S T

Incidents

Flow

Scotia Bank, 2011

THE “CROWD” & BIG DATA - USE ALL THE DATA SOURCES AVAILABLE IN EACH COUNTRY

V2CLOUD VS V2V A hybrid approach will prove to be the ideal model for cooperative ITS

Transition to V2Cloud / V2V Hybrid

8 | Confidential & Proprietary 2016

From This:

9 | © INRIX, 2015

To This:

Police - Accident Detection Dashboard

Real-Time Traffic Monitoring - Globally Speed, abnormal congestion, parking spaces, petrol & prices, EV charging, weather, accidents, road works, events data calculated in real time, updated approximately every minute every 250 meters

Saving Lives + Reducing Accidents on the roads

Safety - Back of Queue Detection

~32% of all accidents are

caused by dangerous slow-downs

12:00 11:30 11:00 10:30 10:00 09:30 09:00 08:30 08:00 07:30

215

220

200

230

225

210

205

Mile

Mar

kers

Local Time

<=10 mph

10 - 20 mph

20 - 40 mph

40 - 60 mph

>60 mph

INITIAL QUEUE FORMS

CRASH OCCURS

> 1.5 Hours

INRIX Trip Trace Graph Feb. 2nd, 2015

Incident Detection Application Explanation

Delta Speed: Difference in speed from an initial segment to the adjacent segment downstream.

Direction of Travel

Segment 1 Segment 2 Segment 3

Real Time Data (every minute)

XD Segments

Delta Speed

70 MPH

-2 mph

68 MPH 35 MPH

-33 mph

This is where we as an industry need to focus our attention.

High speed to low speed indicates the back of a queue

Gary/Chicago

Indianapolis

Louisville

Indiana ITS Infrastructure Indiana Mobility Reports

Indiana State Police Ride-Along

Incident Detection Dashboard

State Police Collaboration

Road Weather: Keeping Drivers Safe

25% of all accidents in US & Canada are caused

by weather conditions

30% of all accidents in

Europe are caused by weather conditions

INRIX Weather Network Ground Truth Accuracy Less Accidents Better Traffic Management

Real-Time Data Actionable Alerting Trusted Resource

Road Weather Alerts – Incident Types

The INRIX Road Weather Alert service is capable of generating wide range of hazardous weather conditions. Source data coverage would determine what specifically available at a location at a given time.

Precipitation Intensity & Type

•Clear

•Light/moderate rain

•Heavy rain

•Light/moderate mixed

•Heavy mixed

•Light/moderate snow

•Heavy snow

Pavement Condition

•Dry

•Wet

•Snowy

•Slick & snowy

• Icy

•Slick & icy

•Hydroplaning

•Black ice

•Slick & ice possible

Visibility

•Normal

• Impaired visibility from heavy rain, snow, fog, etc.

30% of urban traffic is caused by drivers

searching for parking

Smart Parking: Reducing Urban Congestion & Pollution

City & Municipality Use Cases Access to real time and historical On-Street Parking information can have a range of benefits for cities and municipalities. Among them are:

Real time information for residents & visitors

•Helps reduce traffic congestion

• Improves air quality & environmental conditions

•Enables commerce > allows for easier shopping & meetings

Parking Pricing & Inventory Management

•Measure parking occupancy trends by street & neighborhood

•Correlate occupancy with pricing – facilitates dynamic pricing

Overall Infrastructure Planning

• Better integration with other municipal resources, such as public transit

• Assists with broader neighborhood comparisons for long range planning

What is the Best Mode of

Transportation? Ask your car

Ask your phone

INTER-MODAL

Worlds First Global Intermodal Service – Taking Drivers out of Cars and into Public Transport- Park & Ride INRIX and BMW Driving Innovation in 17 countries

In North America: Atlanta Austin Boston Chicago Dallas Los Angeles Montreal Ottawa Philadelphia San Diego San Francisco Seattle Toronto Vancouver Washington A visionary concept combining driving, public transport

and mobility solutions for daily use and journey planning.

Expanding Quarterly as of May 2014

START

END

Planning – Traffic & Population Analytics – Densities Follow the Movement of Traffic and People – Historical, Real Time, Predictive - Regardless of Mode of Transport

Origin & Destination: Infrastructure Planning

REQUIREMENT Insight around historic population movement trends and behaviour. Understanding the flow and demand of populations upon a network. PROBLEM Maximising the impact of infrastructure investment is valuable. To best decide which new road to build, or junction to improve requires data otherwise sourced from expensive surveys, models, or techniques which may otherwise negatively impact the network. INRIX SOLUTION Historic insight around population movement, aggregating flow over time and space to provide Origin Destination Matrices commonly used to inform transport simulation and modelling

Origin Destination: Demographic Impact

REQUIREMENT Gathering sufficient information on the geographical location of visitors to a given location. PROBLEM Difficult to capture information on casual visitors and/or sharing information between competitors at a given location. INRIX SOLUTION Analysis of population volume based on origin destination allows for demographic overview of visitors and impact study on alternative location assessment.

INRIX Population Analytics - Walking, Bikes, Buses, etc Providing analytics around the ‘movement of people’

DETAILED KNOWLEDGE ABOUT ORIGINS, ROUTES AND DEMOGRAPHICS

New insights into the what and where of population movement for smart cities, retail, advertising and financial

FOUNDATION OF NEW INNOVATION

Potential to revolutionize everything from city and traffic management planning to retail and financial decisions

IMPORTANT SCALE ADVANTAGES

The sheer volume of cellular data means that sample sizes correlate statistically with real-world population volumes, ensuring meaningful results

OD Trips - Copenhagen Catchment

Time period: From 8:00 to 11:00 AM

Trips count: 1,265

OD Trips - Rome

Trips - Turkey/Syria/Iraq Border Jan 2016

Libya to Europe

Trips - Columbia / Venezuela / Ecuador

Fleets in Africa Kenya, Uganda, Rwanda

Western Europe and Russia - Cargo Feb 21, 2016

Southern Africa Feb 21, 2016

Trips Product Visualisations

– which traffic lights need to be re-calibrated?

Cost of Congestion & Vehicle Emissions Mapping

User Cost of Delay & Vehicle Emissions Mapping

North Carolina DOT Before/After Adding 3rd Lane

Before (June 2009)

After (June 2011)

“East Chicago” Freight Study

Study Area: Greater Chicagoland Area (154 zones)

Study Period: July – September 2013 (3 months)

Total Data Points Analyzed: ~1.5 billion

Freights Trips Determined/Used: 4.8 million

Topeka, Kansas – ODs for rework of interchange

North Carolina DOT Before/After Adding 3rd Lane

Before (June 2009)

After (June 2011)

Some Road Agency Customers

UK Highways Agency INRIX is a critical element of the National Traffic Information Service, a long-term contracted service for the UK Highways Agency that monitors and manages England’s entire Strategic Road Network

• World’s largest integration of agency sensor and private GPS Floating Vehicle Data (12,000+ km)

• Full nationwide motorway network speed monitoring and dangerous slowdown detection, updated every minute

• Greater network granularity than HA sensors alone; full system coverage regardless of sensor location and health status

• Automated alerts to operators of conditions deviating from normal conditions

• New national-wide traffic flow map for public at ntis.trafficengland.com

INRIX Real-TraTime

Ile-de-France Road Directorate Assisting in Managing Greater Paris Road Network

LIVE NOW

By using INRIX floating car data, French transport authorities have a more immediate view of what is happening on its road network, improving traffic flow across 2,000 km of road. PTV Group, the world leaders in predictive traffic forecasting, will deliver insight based on GPS probe data.

I-95 Corridor Coalition

INRIX partners with 16 states along America’s eastern seaboard for what the Wall Street Journal called, “one of the biggest rollouts yet for technology designed to help motorists avoid traffic jams”

• INRIX provides travel times and traffic speeds in support of 511 call services, traveler information websites, traffic message signs; daily traffic operations and performance measures.

• Project spans the entire eastern seaboard from Maine to Florida covering approximately 8000 miles of freeways and over 30,000 miles of major secondary roadways.

• INRIX data accuracy is independently validated every month; Service went live in 2008. In 7+ years, INRIX has not missed its accuracy requirements once.

• 59,000 hours of testing against blue tooth

INRIX collaboration with regional government transportation agencies

ZVM - Bavaria

50 | Confidential & Proprietary 2016

• German State of Bavaria’s Centre for Traffic Management (ZVM) - floating car data (FCD) from INRIX is ‘just as good’ as the information from road sensors. The results indicate that the traffic authority can provide enhanced traffic information to citizens without the expense and time-consuming process of maintaining and installing additional road sensors.

• INRIX was able to provide accurate real-time traffic information up to 98 percent of the

time on roads such as the A3, A8 and A9, which are the most congested motorways in Bavaria. The test found that FCD could be used to fill in the ‘blind spots’ between road sensors on secondary roads to enhance traffic information.

• Dr. Stefan Krampe, CEO TraffiCon GmbH, said: “As INRIX’s floating car data was found to be

just as accurate as the information derived from road sensors, it is clear that INRIX can deliver high quality, real-time information to transport authorities to help them better monitor and manage traffic. Through partnering with INRIX, ZVM now has a more comprehensive picture of traffic across their road network and is able to provide more accurate updates to drivers.”

Leon Rizzi Vice President EMEA Leon.rizzi@inrix.com

INRIX.com

THANK YOU.