beyond usability testing; going from emotion to action

Emotion /ActionBeyond usability

Christopher Monnier

Peter Urban

Christopher Monniercmnr@novonordisk.com, @chrismonnier

Peter Urbanpeur@novonordisk.com

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1. Define the emotional experience

2. Formulate a research strategy

3. Design the right method

4. Make it real

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1. Define the emotionalexperience

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1. Define the emotionalexperience

Understand

emotional needs

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Define the emotionalexperience

Find the

meaning of

the product

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1. Define the emotionalexperience

Consider all

touchpoints

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2. Formulate a research strategy

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2. Formulate a research strategy

Understand

project needs

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2. Formulate a research strategy

Align with

stakeholders

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2. Formulate a research strategy

Show the plan

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3. Design the right method

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3. Design the right method

Include

key experience

factors

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3. Design the right method

Do the

interviews

yourself

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3. Design the right method

Allow for

adjustments

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3. Design the right method

Let users

discover things

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3. Design the right method

Probe on

subtleties

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3. Design the right method

Get engineers

to observe

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4. Make it real

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4. Make it real

Go deep in

the analysis

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4. Make it real

Workshop

the results

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4. Make it real

Don’t just

observe,

recommend

End

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