beyond the bots
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Digital trends 2017
Bart De Waele21/02/2017
Beyond the Bots
Hi! My name is Bart.
I work fordigital agency .
Also on : @netlash.
We often think about technology in sci-fi terms.
Digital trends …
While we forget to look back at how tech from the past changed our behaviour.
I’ll illustrate with a story.
I worked at a bank end of the 90’s.
Do you remember the 90’s? We still used these.
I had to visit lots of clients in unknown places.
Remember these?
I prepared the night before by printing out lots of route descriptions.
The information comes to me, frictionless, the moment I need it.
My behaviour changed, induced by technology.
First we change technology, then technology changes us.”
“
First we change technology, then technology changes us.”
“
So don’t focus on technology, but on tech-induced behaviour change.
NY, 5th
Av., 1900 NY, 5th
Av., 1913
Technology moves lightning fast
But however much technology changes us, some human behaviour stays the same.
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1. Technology is getting smaller and closer to our bodies
Television Computer
SmartphoneTablet
Movie Screen
Electronic tattoos?
Electronic tattoos?
What if the screen is inside our body? What if the sensors are directly connected?
What if the interface is not glass we have to carry?
RFID chip implanted?
Smaller and closer to our bodies‣ smartwatches, glasses,
wearables?
‣ smaller communication
‣ portals > sites > posts > tweets
‣ mobile first > mobile native > mobile only
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2. Mobile first
7.6 billion mobile subscriptions7.3 billion people on earth
The desktop is the idiot brother of the smartphone.
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3. The internet is becoming invisible
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4. Technology is learning how to see
Computer visionBiggest upcoming technology trend for coming years
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5. Technology is getting smart
From ‘calling a place’ to ‘calling a person’. “Car, bring me to a medium-priced restaurant, but not Chinese.”
Cars could be the search engine for the physical world.
(small side note)
We need to talk about ethics in technology
Robert Moses
The trolley problem
Ethics will be designed inside our technology.
‘Ethics’ will replace ‘Purpose’ as the big hype-word for brands in 2017
So don’t focus on technology, but on tech-induced behaviour change.
‘Ethics’ will replace ‘Purpose’ as the big hype-word for brands in 2017
So don’t focus on technology, but on tech-induced behaviour change.
‘Ethics’ will replace ‘Purpose’ as the big hype-word for brands in 2017
(more ‘wishful thinking’ than ‘trend forecast’…)
End of side note
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6. Technology is starting to talk to us and to themselves
Xiaoice
Tay.ai
Amazon Echo
3rd Era of the Internet …
First era of the internet‣ desktop internet ‣ 1 CPU per family ‣ unit of information = web
page ‣ humans talking to
computers ‣ dominated by Google ‣ paradigm: search
x 10
Second era of the internet‣ mobile internet ‣ 1 CPU per person ‣ unit of information = status
update ‣ humans talking to humans ‣ dominated by Facebook ‣ paradigm: stream
x 10
Third era of the internet‣ internet of things ‣ 10 CPU’s per person ‣ unit of information =
implicit/invisible ‣ computers talking to
computers ‣ dominated by ? ‣ paradigm: chat
3 era’s of internet
Era Desktop internet Mobile & social Internet of Things
CPU’s 1 CPU per family 1 CPU per person 10 CPU’s per person
Communication humans 2 computers humans 2 humans computers 2 computers
Unit of information webpage status update implicit
Dominant player Google Facebook dominated by ?
Paradigm search stream chat
age of search
age of social
age of chat
We’re moving to chat platforms very quickly
Chat will be the next big platform.
Quartz
Big opportunity.
Personal smart agents
‣ companies are moving to bots
‣ people will need bots to manage this…
‣ bot-2-bot negotiations
We already have bots negotiating for us.
Take away the friction of ‘buying’.
Bots negotiating for us …
‣ energy?
‣ mobility?
‣ jobs?
‣ attention?
‣ food?
‣ …
Get comfortable with bots. Start practising.
‘Bots’ are (for now) 3 different things
1. channel: chat platforms
2. form: conversational UI
3. content: artificial intelligence
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1. ChannelChat platforms is where people are now.Be there.
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2. FormNot necessarily bots; SMS, E-Mail, …Conversational UI
12:30
Alle vragen en antwoorden
Sarah 10:13
Hoe ziet mijn werkdag eruit?
Is ervaringbelangrijk?
Stel een vraag!
Goeiemorgen!
Kan ik ergens mee helpen?
12:30
Alle vragen en antwoorden
Sarah 10:13
Goeiemorgen!
Kan ik ergens mee helpen?
Hoe ziet mijn werkdag eruit?
Is ervaringbelangrijk?
Stel een vraag!
10:14
Hoe ziet mijn werkdag eruit?
Sarah 10:14
12:30
Alle vragen en antwoorden
Ha! Dat is het leuke aan huishoudhulp: je krijgt veel vrijheid.
Je bepaalt zelf welke dagen en uren je wil werken.
Meer weten?
Waar solliciteer ik?
Hoeveel verdien ik?
Sarah 10:14
10:14
Hoe ziet mijn werkdag eruit?
Sarah 10:13
Goeiemorgen!
Kan ik ergens mee helpen?
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3. ContentToo Soon. Make it smaller, more specific.Artificial Intelligence
What you should remember:
What you should remember:
‣ focus on behaviour of people, not on technology
‣ technology gets smaller, moves to invisibility
‣ technology is getting smarter, learning to see
‣ chat will be the next big platform
‣ there’s an opportunity for smart agents
‣ bots are (for now) channel, form and content
Start practising with bots.
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