beyond poking and like it: professional applications of social media for faculty and staff

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Presentation by Cindy Verduce, Heather Burgette, and Jennifer Fisher for the 2011 Teaching Conference held at IPFW

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Beyond “Poking” and “Like It” Professional Applications of Social Media for Faculty and Staff

Cindy Price Verduce Director, Learning Support Services and Career Planning & Development, Indiana Tech

Heather Burgette Internship Coordinator/Career Advisor, Indiana Tech

Jennifer Fisher Graduate Retention Program Manager, Greater Fort Wayne Chamber of Commerce

• Articulate to students the attributes of social networking sites for professional, and career success;

• Articulate to students how employers are using social networking in the hiring process;

• Join groups to interact with individuals who have similar interests, attended similar schools, or who have similar career objectives, and explain to students how to also do so

Today’s Goals

• Start discussions on both Facebook and LinkedIn and the benefits of doing so;

• Understand how faculty and staff can utilize social networking to establish themselves as experts in their field while benefiting themselves and their institutions;

• Be familiar with the various applications that allow you to embed slideshows, video or photos

Today’s Goals

Social Media describes the online technologies

utilized to share information, opinions, insights, experiences,

and media.

“three of the world’s most popular brands

online are social-media related

(Facebook, YouTube and Wikipedia)

The evolving world of Internet communication -- blogs, podcasts, tags, file

swapping -- offers students radically new ways to

research, create, and learn.

The most recent estimate of enrollments in online distance

learning programs for the starting semester in the fall of 2007 place the number at 3.94 million online students—an increase of 12.9%

over online student enrollments at the same time a

year earlier

According to these

statistics, the number of

online students has

more than doubled in

the previous five years

of online learning.

How are Faculty using Social Media?

Over 400 million users on

Facebook with over 50%

logging in at least once per

day.

As of February 2010, in the US alone, 108 million users at a growth rate of around 5 million users per month

The average

Facebook user

spends more than 55

minutes per day on

the site

71% of U.S. web users have Facebook accounts

Why Should You Use it in your course?

“One benefit of Facebook is that, unlike course-

management systems such as Blackboard, students

already know how to use it”Denise Knowles, Web-application Specialist,

Los Medanos College

Companies use Facebook to connect with future

employees, so you can help students learn appropriate

Facebook etiquette

Real time chat ability with students who may have questions

Class page where students can get information and hold a discussion

with other students

How to Use it

Fantasy Stock

Exchange

Add SlideShare to your Facebook page to share powerpoint presentations

Move your

classroom

discussion into an

online format with

Facebook and

Twitter feeds

Click on Create Group

Page vs. Group• Pages are publicly viewable just like Web

sites/groups can restrict access to members only

• Pages can have applications on the site/groups cannot use applications

• Page administrators have access to demographic data on fans/groups do not

• Page administrators can send updates to fans, which appear on fans’ Facebook home pages/groups can send emails to members

At the end of 2009 Twitter

had approximately 75

million active users with a

growth rate in Q4 of

between 6-8 million new

users per month.

There are over 50 million tweets per day as of March 2010. This is up from 3 million tweets per day in March 2008.

A social networking & micro-blogging site

More than 200 million users tweeting 70 million times a day

Text-based posts of no more than 140 characters

Launched in July 2006

Sometimes described as the “SMS of the Internet”

Users can group posts together by topic or type by use of

hashtags — words or phrases prefixed with a #. Similarly, the @ sign followed by a username

is used for mentioning or replying to other users.

Typical UsersMainly used by older adults

who may not have

connected with other social networking sites

According to comScore only 11% of Twitter's users are aged 12 to 17

On You Tube alone, there are over 1

billion views per day.

•On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •On YouTube alone, there are over 1 billion views per day. •There are 20 hours of video uploaded every minute. That’s the equivalent of 130,000 full-length Hollywood movie releases every single week.

•There are 20 hours of video uploaded every minute. That’s the equivalent of 130,000 full-length Hollywood movie releases every single week.

There are 20 hours of video uploaded every minute. That’s the equivalent of 130,000 full-length Hollywood

movie releases every single week.

YouTube is the #2

search engine in the

world. Approximately

82% of Internet users

in the USA view videos online.

More than 50 million users

First activated in February 2005 by early employees of Paypal

By July 2006, 100 million video clips were viewed daily, with an additional 65,000 new

videos uploaded every 24 hours

YouTube application examples:Moebius Transformations Revealed

University of Minnesota: 1.5 million viewers

Intestinal Fortitude –From Flying Spaghetti to Donut University of Minnesota: 1500 viewers

There are over 60

million registered

users on LinkedIn

with about 100,000

new users per week.

LinkedIn is a professional networking site designed to help you connect with alumni

and other professionals in industries and organizations that relate to your career and

academic interests.

Think of LinkedIn as a professional Facebook. LinkedIn is a place to share interests, ask

questions, and network with professionals from a wide range

of job titles and industries.

How Can You Use LinkedIN?

Get help from colleagues on solving a problem or reaching out for references

Receive

recommendations

from others in

your field of study

Improve your

Google Page Rank

and Enhance your

search engine

results

Add/upload links to: • your blog

• power points from conferences• start discussions

Provide students with recommendations via LinkedIn and

provide them with this “how to”

Find colleagues

in your area!

How Should your Students use

LinkedIN?

Employers are already using LinkedIN to recruit. Your students need to be aware of

that and use it to their advantage!

According to the Jobvite 2010 survey, 92% of employers who were planning to hire in 2010 were already using or

planned to recruit using social networks

Of those employers:86% use LinkedIn

60% use Facebook50% use Twitter

80% review profiles of their candidates on social networks before hiring!!

Studies indicate that LinkedIn is the most successful social network, both in usage, and also in the

number of hires successfully made!

Recruiting online…

For you and students remember the following…

Don’t say yes to an invitation from someone you don’t know

Don’t send invitations to people who don’t know you

Complete your profile and add information about your background

Remember your etiquette, say please and thank you!

Contribute to discussions and make the most out of your profile

Means “Really Simple Syndication”

Benefits readers in knowing when sites are updated with new

information or posts

There are approximately 126 million blogs as tracked by BlogPulse.

What is a blog?

A blog is a Web publishing tool that allows authors to quickly and easily self-publish text, artwork, links to other blogs or Web sites, and a whole array of other content.

How can You Use Blogs?

Utilize your expertise in your field of interest to convey

information to others

Educational Benefits of Blogs

Provides teachers with an excellent tool for communicating with students

Blogs are:

Motivating to students

Excellent opportunities for students to read and write

Effective forums for collaboration and discussion

Screencast-o-matic.com Ideas

Blackboard use for students – especially useful for online classes Have students use it for a project Record directions for students on how to complete their project Have students report back with this for group projects

It’s FREE!!!

Texting service

Easy to use

Set up alerts to be sent at a later time

Great way to connect with students

Set up a poll to see if students understand material

Easy to use

It’s FREE!!!

QR Codes

http://qrcode.kaywa.com/

Real Time Texting for Questionswww.polleverywhere.com

Best Practices are Common Sense for Faculty/Student Interactions:

Make distinctions between personal social networking sites and professional networking sites for content and discussion

Watch your P’s, Q’s and spelling errors…it reflects on you and your university

Know your university’s policy on social media usage before you use it in your classroom

Provide a disclaimer “the views expressed…”

Be aware that anything you post (pictures, content, etc.) can potentially be seen by others!

Best Practices are Common Sense for Faculty/Student Interactions:

People have been fired for their online activity! Be cautious about what you “Like” or post (or what’s posted for you)

Copyright and intellectual property laws apply

Be careful when using your university’s logo. It may imply endorsement

Your university’s code of conduct still applies

Cindy Heather Jennifer

ReferencesGraham, Jefferson (2005-11-21). "Video websites pop up, invite postings". USA Today (Gannett Co. Inc.). http://www.usatoday.com/tech/news/techinnovations/2005-11-21-video-websites_x.htm. Retrieved 2006-07-28.

"YouTube serves up 100 million videos a day online". USA Today (Gannett Co. Inc.). 2006-07-16. http://www.usatoday.com/tech/news/2006-07-16-youtube-views_x.htm?. Retrieved 2006-07-28.

Garrett, Sean (June 18, 2010). "Big Goals, Big Game, Big Records". Twitter Blog (blog of Twitter). http://blog.twitter.com/2010/06/big-goals-big-game-big-records.html. Retrieved February 7, 2011.

http://www.facultyfocus.com/articles/teaching-and-learning/professors-use-twitter-to-increase-student-engagement-and-grades/

http://justjobs.com/employmentnews/survey-data-indicates-increasing-recruiter-reliance-on-social-networking/

http://www.facultyfocus.com/articles/teaching-and-learning/professors-use-twitter-to-increase-student-engagement-and-grades/

How Social Networking Helps Teaching (and Worries Some Professors)By Jeffrey R. Younghttp://chronicle.com/article/How-Social-Networking-Helps/123654/

http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/

http://www.edutopia.org/how-use-social-networking-technology

http://teachingtoday.glencoe.com/howtoarticles/blog-basics

http://www.socialnetworkingwatch.com/all_social_networking_statistics/Social Media Statistics: By-the-Numbers, January 2011January 7, 2011 by Banking.com Staff 1 Comment

http://www.socialmediagovernance.com/policies.php

http://www.distance-learning-college-guide.com/massive-growth-trends-in-online-education-enrollments.html

References

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