best practice bootcamp, session 3: get moving with video

Session 3:Get Moving with Video

of leisure travelers watch videos online

89%

Google/OTX, Think Travel Video One Sheet, 2012

of business travelers watch video online

93%

Google/OTX, Think Travel Video One Sheet, 2012

Source: YouTube, Press Statistics

Sources: eMarketer, Product Videos Nudge Apparel Shoppers Toward RegisterInvodo, Video Statistics: The Impact of Video

52% of consumers say that watching product videos makes them more confident in their online purchase decisions.

Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%.

50% of US internet users had watched product videos on the homepage of a retailer.

6Source: ReelSEO, December 2009

Zappos reports a

6% to 30% increase

in sales for products with video

Travelers are using Video throughout The Shopping Journey

Google/OTX, Think Travel Video One Sheet, 2012

Evaluate your current videos – if any – and consider if they provide these benefits

Ask yourself if your video properly represents your hotel

Challenge:

Next Session: Strengthen your Story

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