belgacom mobile applications - werner pandelaere, belgacom - droidcon.be 2011

Belgacom Mobile ApplicationsWerner Pandelaere

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Mobile Data StimulationKey Development Factors

+

Market Education

& Value Creation

+Infrastructure (Network … )

Belgian mobile data market is growing strong, but not yet mature or mass market

Device Offer

+

Market Education Leaflet

Market EducationLeaflet

Market EducationShop and Bizz magazine

Market EducationGetting starting guide

Market Education Skynet Jack

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Create added valueMobile Apps Development

Care & EaseTools to enhance the customer satisfaction and interaction with the end-users.

Converged services

Offer services via various channels: same experience, but optimized for that channel.

Care & Ease applicationsHello Proximus

launched on Android & iOS

Converged applications1207 – 1307

Soon to be launched on

Android & iOS

But how to be noticed between thousands of other apps?

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Belgacom Apps Guide

Soon to be launched on

Android & iOS

Belgacom Apps Guide

BelgacomApplications

BelgacomSelection

App of the week

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All good, but what’s in it for me as a developer?

Benefit from the go to market actions• Social media announcement (twitter/facebook)• Presence on Skynet Jack android pages• Press release• SMS to android/iPhone users• Recurring presence in Shop/Bizz Magazine• Bill Insert• Leaflet in box of Android from Proximus collection• Download link pre-install on selected Android devices

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All good, but what’s in it for me as a developer?

Send us your apps!What are we looking for?Apps that :• stimulate mobile data• educate the market• give added value for Belgacom customers (local content) Contact: mobile.applications@belgacom.beor submit your app via the Belgacom Apps Guide

Thank you for your attention

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Q&A

•The apps are not stored in the Belgacom Apps Guide, the user is redirected to the regular app stores•Both free & paid apps are included. •We don’t resell the apps. •The referencing of Apps for free for the developer.•There is a limited list per category in the Belgacom Selection•Belgacom performs sanity checks on the apps to safeguard our customers