beginners linkedin melissa luna manager of employer relations career management center csu college...

Beginners LinkedIn Melissa Luna

Manager of Employer RelationsCareer Management Center

CSU College of Business

Agenda

Why LinkedInUser DataBuilding Your Profile

Why LinkedIn

Caters to a BUSINESS audience#1 on-line business networkReviewing 1st and 2nd level contacts LinkedIn is a large database (you are a record)210 million users in 200 countries Two members joins approx. every second50% of members are from outside USExecutives from all Fortune 50085 of Fortune 100 use LinkedIn hiring

solutions86% of talent acquisition recruiters utilize

LinkedIn

User Data

Average household income - $109,000

Average years of experience – 15 yrs.

Average age – 41 yrs. 36% are “decision-makers”

Introducing LinkedIn skills & endorsements

Newer Changes

Introducing LinkedIn skills & endorsements

Introducing the NEW LinkedIn profileRequesting an Invitation

Newer Changes

Located at:http://www.linkedin.com/profile/sample

Introducing LinkedIn skills & endorsements

Introducing the NEW LinkedIn profileRequesting an Invitation

Video sharing on LinkedInLinkedIn open groups

Newer Changes

Build A Robust Profile 100% complete Branding and marketing experience and

skills It should be MARKETING-ORIENTED and

search engine optimized Create profile template in word document Add all email addresses (present and

past) Focus on what you can do for the

companies or employers that you are interested in

Repeat key words throughout profile

100% Profile Complete

NEW REQUIREMENTS

Your industry and location Up-to-date current position (with

description) Two past positions Your education Your skills (minimum of 5) A profile photo At least 50 connections Profile Summary

Profile ComponentsHeadline

Profile ComponentsHeadline Updaters:

What are you doing now? Share links/articles/industry updates What research papers/whitepapers have you

published?

Profile Components

Headline Updaters:

What are you doing now What kind of co/position are you looking for What research papers/whitepapers have you published

Summary, Experience, and Education –Who you are

Profile ComponentsHeadline Updaters:

What are you doing now What kind of co/position are you looking for What research papers/whitepapers have you

published

Summary, Experience, Skills, and Education – Who you are

Additional Information and Contact Settings

Blogs, Presentations, or Career Portfolio Content

TIPSHeadshot increases profile completionHide profile while editing (settings)Repeat key wordsBe careful of personal information Indicate if willing to relocate and travelMinimum of 3 skillsOnly professional content50 connections

Additional Resources

How To Make Your Profile 100% Complete http://youtu.be/121UJmq-f6g

http://www.youtube.com/watch?v=jnx9t8IwLzI&eurl=http%3A%2F%2Fgrads%2Elinkedin%2Ecom%2F&feature=player_embedded#t=19

 10 Ways To Use LinkedIn” http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html

Contact InformationMelissa Luna

Manager of Employer RelationsCareer Management Center

CSU College of BusinessRockwell West 210

Melissa.luna@colostate.edu