beginners linkedin melissa luna manager of employer relations career management center csu college...
TRANSCRIPT
Beginners LinkedIn Melissa Luna
Manager of Employer RelationsCareer Management Center
CSU College of Business
Agenda
Why LinkedInUser DataBuilding Your Profile
Why LinkedIn
Caters to a BUSINESS audience#1 on-line business networkReviewing 1st and 2nd level contacts LinkedIn is a large database (you are a record)210 million users in 200 countries Two members joins approx. every second50% of members are from outside USExecutives from all Fortune 50085 of Fortune 100 use LinkedIn hiring
solutions86% of talent acquisition recruiters utilize
User Data
Average household income - $109,000
Average years of experience – 15 yrs.
Average age – 41 yrs. 36% are “decision-makers”
Introducing LinkedIn skills & endorsements
Newer Changes
Introducing LinkedIn skills & endorsements
Introducing the NEW LinkedIn profileRequesting an Invitation
Newer Changes
Located at:http://www.linkedin.com/profile/sample
Introducing LinkedIn skills & endorsements
Introducing the NEW LinkedIn profileRequesting an Invitation
Video sharing on LinkedInLinkedIn open groups
Newer Changes
Build A Robust Profile 100% complete Branding and marketing experience and
skills It should be MARKETING-ORIENTED and
search engine optimized Create profile template in word document Add all email addresses (present and
past) Focus on what you can do for the
companies or employers that you are interested in
Repeat key words throughout profile
100% Profile Complete
NEW REQUIREMENTS
Your industry and location Up-to-date current position (with
description) Two past positions Your education Your skills (minimum of 5) A profile photo At least 50 connections Profile Summary
Profile ComponentsHeadline
Profile ComponentsHeadline Updaters:
What are you doing now? Share links/articles/industry updates What research papers/whitepapers have you
published?
Profile Components
Headline Updaters:
What are you doing now What kind of co/position are you looking for What research papers/whitepapers have you published
Summary, Experience, and Education –Who you are
Profile ComponentsHeadline Updaters:
What are you doing now What kind of co/position are you looking for What research papers/whitepapers have you
published
Summary, Experience, Skills, and Education – Who you are
Additional Information and Contact Settings
Blogs, Presentations, or Career Portfolio Content
TIPSHeadshot increases profile completionHide profile while editing (settings)Repeat key wordsBe careful of personal information Indicate if willing to relocate and travelMinimum of 3 skillsOnly professional content50 connections
Additional Resources
How To Make Your Profile 100% Complete http://youtu.be/121UJmq-f6g
http://www.youtube.com/watch?v=jnx9t8IwLzI&eurl=http%3A%2F%2Fgrads%2Elinkedin%2Ecom%2F&feature=player_embedded#t=19
10 Ways To Use LinkedIn” http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html
Contact InformationMelissa Luna
Manager of Employer RelationsCareer Management Center
CSU College of BusinessRockwell West 210