beer, wine, & liquor study
Post on 14-Apr-2017
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COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
SURVEYBEER,WINE, & LIQUOR
WE CALL THEM
OUTFRONT INSIDERS.
WE SURVEYED HEAVY COMMUTERSACROSS THE COUNTRY.
NEED A REFRESHMENT? OUR STATS ARE ON THE HOUSE!
COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
B E E R , W I N E , & L I Q U O R S U R V E YINSIDERS TRAVEL 100+ MILES BY CAR OR TAKE RAIL/SUBWAY/BUS 3+ TIMES DURING AN AVERAGE WEEK OR TRAVEL 30+ MINUTES ONE-WAY BY CAR ON AN AVERAGE DAY.
H A P P Y H O U R
IN THE PAST 6 MONTHS... 27% RECALL LIQUOR OOH OR MOBILE ADS 23% RECALL BEER OOH OR MOBILE ADS 17% RECALL WINE OOH OR MOBILE ADS
COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
AFTER SEEING AN ALCOHOL-RELATED OOH AD
32% 29%
RESEARCH THE BRAND ONLINE
BUY THE PRODUCT
COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
64%44%
AT LIQUOR STORES
AT SUPERMARKETS & MARKETS
WHERE IS ALCOHOL PURCHASED?
41% PURCHASE SEASONAL ALCOHOLIC BEVERAGES
83%65%
COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
PURCHASE FOR HOLIDAY PARTIES
PURCHASE FOR GIFTS
42% PURCHASE MORE DURINGTHE WINTER HOLIDAYS
COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
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