beer, wine, & liquor study

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SURVEYBEER,WINE, & LIQUOR

WE CALL THEM

OUTFRONT INSIDERS.

WE SURVEYED HEAVY COMMUTERSACROSS THE COUNTRY.

NEED A REFRESHMENT? OUR STATS ARE ON THE HOUSE!

B E E R , W I N E , & L I Q U O R S U R V E YINSIDERS TRAVEL 100+ MILES BY CAR OR TAKE RAIL/SUBWAY/BUS 3+ TIMES DURING AN AVERAGE WEEK OR TRAVEL 30+ MINUTES ONE-WAY BY CAR ON AN AVERAGE DAY.

H A P P Y H O U R

IN THE PAST 6 MONTHS... 27% RECALL LIQUOR OOH OR MOBILE ADS 23% RECALL BEER OOH OR MOBILE ADS 17% RECALL WINE OOH OR MOBILE ADS

AFTER SEEING AN ALCOHOL-RELATED OOH AD

32% 29%

RESEARCH THE BRAND ONLINE

BUY THE PRODUCT

64%44%

AT LIQUOR STORES

AT SUPERMARKETS & MARKETS

WHERE IS ALCOHOL PURCHASED?

41% PURCHASE SEASONAL ALCOHOLIC BEVERAGES

83%65%

PURCHASE FOR HOLIDAY PARTIES

PURCHASE FOR GIFTS

42% PURCHASE MORE DURINGTHE WINTER HOLIDAYS

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Types of Alcohol BEER WINE LIQUOR/ SPIRITS

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Beer Wine Liquor Store Lines 445310 L

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LIQUOR AND BEER MEETING

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