become a fabjob guide to motivational speaker
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Get paid to speak!
Tag Gouletand Clayton Warholm
FabJob Guide to
Become a Motivational
Speaker
Visit www.FabJob.com
ContentsAbout the Authors ...........................................................................9
Acknowledgements ......................................................................10
1. Introduction ..........................................................................................111.1 What Is a Motivational Speaker? ................................................12
1.2 BenefitsofaSpeakingCareer .....................................................13
1.3 Inside This Guide .........................................................................15
2. Getting Ready .......................................................................................182.1 ComeUpwithSpeakingTopics .................................................19
2.1.1 WhatTypesofTopicsAreMotivational? ........................20
2.1.2 Do a Skills Inventory ..........................................................21
2.1.3 DoaLifeExperienceInventory ........................................22
2.1.4 Do an Interests Inventory ..................................................25
2.1.5 Find Out What’s Hot ..........................................................26
2.1.6 BrainstormforIdeas ...........................................................26
2.2 DevelopYourAreasofExpertise ...............................................27
2.3 CreateSpeechTitles .....................................................................29
2.3.1 UsingMoreThanOneTitlePerSpeech ..........................29
2.3.2 ComingUpWithTitles ......................................................30
2.4 CheckOutYourCompetition .....................................................30
2.5 IdentifyYourBenefits ..................................................................32
2.5.1 Answer the “So What?” Question ....................................33
2.5.2 GivePeopleWhatTheyWant ...........................................34
2.6 Know Your Target Audiences .....................................................35
2.6.1 AudienceCharacteristics ...................................................35
2.6.2 WillTheyPayMetoSpeak? ..............................................36
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3. Speechwriting ......................................................................................383.1 Hiring a Speechwriter ..................................................................38
3.1.1 Finding Speechwriters .......................................................39
3.1.2 SpeechwritingCosts ...........................................................40
3.1.3 Working With a Speechwriter ...........................................41
3.2 Writing Your Own Speech ...........................................................43
3.2.1 BeforeYouBeginWriting ..................................................43
3.2.2 FindMaterialforYourSpeech ..........................................45
3.2.3 Organize Your Material .....................................................49
3.2.4 Write Your Speech ..............................................................50
3.2.5 Speechwriting Resources ...................................................55
3.3 Copyright .......................................................................................56
3.3.1 CopyrightingYourSpeeches.............................................56
3.3.2 UsingMaterialFromOtherSources ................................57
4. Speaking Skills ....................................................................................594.1 TraitsofaGoodSpeaker .............................................................59
4.2 How to Improve Your Skills .......................................................61
5. Setting Up a Speaking Business .......................................................675.1 GettingStarted ..............................................................................67
5.1.1 ChoosingaCompanyName .............................................68
5.1.2 LegalMatters .......................................................................70
5.1.3 SettingUpYourOffice .......................................................72
5.2 Finances .........................................................................................79
5.2.1 Start-UpFunding ................................................................79
5.2.2 KeepingTrackofYourMoney ..........................................80
5.2.3 Taxes .....................................................................................82
5.2.4 Contracts ..............................................................................82
5.3 PreparingforaSpeech .......................................................86
5.4 EmployeesandContractors ..............................................87
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6. Getting Hired .......................................................................................896.1 Who Hires Speakers? ...................................................................89
6.2 APotentialEmployer’sGreatestFear ........................................90
6.3 HowtoApproachPotentialEmployers ....................................92
6.3.1 CallingPotentialEmployers .............................................92
6.3.2 PreparinganInformationPackage ................................100
6.3.3 Other Ways to Approach Them ......................................114
6.3.4 Invite Them to See You Speak .........................................115
6.3.5 FollowingUp.....................................................................117
6.4 ProducingDemoMaterials .......................................................118
6.4.1 ProducingaVideoDemo ................................................118
6.4.2 ProducingAudioCDs ......................................................126
6.5 HowtoGetEmployerstoApproachYou ...............................128
6.5.1 TheImportanceofBeing“AnExpert” ...........................129
6.5.2 GetMediaPublicity ..........................................................131
6.5.3 GetPublished ....................................................................137
6.5.4 UsetheInternet .................................................................142
6.5.5 NetworkWithDecision-Makers .....................................146
6.5.6 GetFreeSpeakingEngagements ....................................147
6.6 PreparingProposals ...................................................................151
6.7 RatesofPay .................................................................................153
7. Types of Employers ...........................................................................1567.1 BestWaysforBeginnerstoBreakIn ........................................156
7.2 Conventions,Conferences,Meetings,andTradeShows ......157
7.2.1 Speaking Opportunities ...................................................158
7.2.2 WhatTheseEmployersWant ..........................................159
7.2.3 HowtoImproveYourOddsofGettingHired .............160
7.2.4 HowtoFindOutAboutUpcomingEvents ..................161
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7.2.5 AssociationContactInformation ...................................162
7.2.6 NetworkWithEmployers ...............................................162
7.3 SeminarandTrainingCompanies ...........................................164
7.3.1 OpportunitiesWithNationalCompanies .....................164
7.3.2 LocalSeminarandTrainingCompanies .......................166
7.3.3 WhatTheseEmployersWant ..........................................167
7.3.4 HowtoImproveYourOddsofGettingHired .............168
7.4 Corporations,GovernmentAgencies,
andNon-ProfitOrganizations .................................................171
7.4.1 TypesofOpportunities ....................................................171
7.4.2 WhatTheseEmployersWant ..........................................174
7.4.3 HowtoImproveYourOddsofGettingHired .............177
7.4.4 PotentialEmployers .........................................................180
7.4.5 RatesofPay .......................................................................181
7.5 ContinuingEducation................................................................183
7.5.1 PotentialEmployers .........................................................183
7.5.2 WhatTheseEmployersWant ..........................................185
7.5.3 HowtoImproveYourOddsofGettingHired .............185
7.5.4 RatesofPay .......................................................................186
7.5.5 How to Apply ....................................................................186
7.6 SchoolsandColleges ..................................................................189
7.6.1 WhatTheseEmployersWant ..........................................189
7.6.2 PotentialEmployers .........................................................190
7.6.3 RatesofPay .......................................................................192
7.6.4 HowtoImproveYourOddsofGettingHired .............193
7.7 CruiseShips .................................................................................200
7.7.1 TypesofOpportunities ....................................................200
7.7.2 WhatitPays .......................................................................201
7.7.3 WhatTheseEmployersWant ..........................................201
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7.7.4 HowtoImproveYourOddsofGettingHired .............202
7.7.5 PotentialEmployers .........................................................203
8. Speakers Bureaus ..............................................................................2058.1 How a Bureau Works .................................................................205
8.2 GettingaBureautoChooseYou ..............................................207
8.2.1 GettingIntoaBureau’sDatabase ...................................207
8.2.2 Becominga“Preferred”Speaker ....................................208
8.3 AFewCautionsAboutBureaus ...............................................211
9. Being Successful on the Job ............................................................2159.1 Ask“WhatElseCanIDo?”.......................................................215
9.2 SellProducts ................................................................................216
9.2.1 ProducingYourOwnProducts ......................................217
9.2.2 SellingOtherPeople’sProducts ......................................218
9.3 ConnectWithOtherSpeakers ..................................................218
9.3.1 SubscribetoSpeakerNetNews .......................................219
9.3.2 Speakers Organizations ...................................................219
9.3.3 Develop Relationships .....................................................221
9.3.4 GetaCertificate .................................................................222
9.4 GotheExtraMile ........................................................................223
9.5 PresentYourOwnSeminars .....................................................224
9.5.1 Deciding Who Your Audience Is ....................................226
9.5.2 ChoosingtheBestDateandTime ..................................226
9.5.3 Booking the Location .......................................................228
9.5.4 SettingtheRegistrationFee .............................................230
9.5.5 Marketing the Seminar ....................................................231
9.5.6 RegisteringPeople ............................................................234
9.5.7 PreparingfortheSeminar ...............................................238
9.6 Conclusion ...................................................................................240
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FabJob Guide to Become a Motivational Speaker
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1. IntroductionAsthevoicecomesovertheloudspeaker,theroomfallssilent.Someheads are bowed. Others are tilted upwards. The only sound is the staticoftheloudspeakerandthepowerfulvoiceboomingoverit.Ifeelgoose-bumpsriseonmyarmsasDr.MartinLutherKingJr.’sfa-mous“Ihaveadream”speechbegins.Whentherecordingends,itisclearthatnooneintheroomhasbeenunaffected,althoughithasbeenmorethan40yearssinceDr.Kingdeliveredhisfamousspeech.
Throughouthistory,greatspeakershaveliterallychangedtheworld.Dr.Kingdidit.SodidJesusChrist,NelsonMandelaandMahatmaGandhi.ElizabethCadyStanton’sreadingoftheWoman’sBillofRightsbegan the movement that eventually gave women the right to vote. PresidentJohnF.Kennedy’sspeechthatonedaymanwouldstandonthe moon made people believe what had once been impossible. Busi-
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nessleaderssuchasAnitaRoddick,founderofTheBodyShop,areknownalmostasmuchfortheirpowerfulspeechesastheyarefortheirmanagement skills.
Itisnowonderthatsomeofthebrightestandmosttalentedpeopleintheworlddreamofbecomingspeakers.Astheprecedingexamplesshow,manypeoplefamousfortheirspeech-makinghavebeenleadersinfieldssuchaspolitics,business,orreligion.However,peoplefromavarietyofbackgroundshavebeenabletomakeanimpactasprofes-sional speakers.
SomesuccessfulprofessionalspeakersareformerOlympicathletesorFortune500CEOs,butmanyotherscomefrommorehumbleback-grounds.Beforebecomingspeakers,theymayhavebeenstay-at-homemoms,smallbusinessowners,orevenstudentswhodaredtodreamofhavingafabulous,rewardingcareerasaprofessionalspeaker.Informa-tionaboutmanysuccessfulspeakersandsomeofthetechniquestheyhave used to achieve their success is included throughout this guide.
Nomatterwhatyourbackground,thisguidewillgiveyoutheinforma-tionyouneedtobecomeaspeakerwhomakesadifference.
1.1 What Is a Motivational Speaker?Justasthejobtitlesuggests,aspeaker is anyone who is paid to speak in frontofanaudience.Amotivational speaker aims to motivate audience memberstoovercomechallenges,achievetheirdreams,andimprovetheirlife.
Evenifyouareabeginner,youmayalreadyhavesomespeakingexpe-rienceunderyourbelt.Forexample,haveyouever:
• Made a class presentation?
• Given a toast at a wedding reception?
•Trainedagroupofnewstaffmembers?
•Doneareadingatyourchurchorhouseofworship?
•Spokenatameetingofacluborassociation?
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Ifyouhaveexperiencewiththeseoranyothertypesofpublicspeaking,youhavealreadytakenthefirststeptowardsacareerinthisfield.Thisguidewillhelpyougetpaidforwhatyouhavebeendoingforfree.
Speakersarehiredbycompanies,conferenceorganizers,associations,andothergroupstospeakatconventions,seminars,meetings,dinners,andotherevents.Inchapter7ofthisguideyouwillfinddetailsaboutthevariousorganizationsthathirespeakers,includingcontactinforma-tionforpotentialemployers.
Usually,aspeakerishiredbyanorganizationtodoasinglepresenta-tion,whichmayrangeinlengthfrom20minutestooneormoredays.(Excellentspeakersmaybeinvitedbackforfuturepresentations.)Forthosewhopreferthesecurityofaregularpaycheck,thereistheoppor-tunitytoearnasteadypart-timeorfull-timeincomeasa“trainer”foraseminarcompany.Detailsaboutwhataspeakerdoes,ratesofpay,andpotential employers are included throughout the guide.
1.2 Benefits of a Speaking CareerThere are many reasons why speaking is a popular career choice. The benefitsofaspeakingcareerinclude:
No Experience Is NecessaryThespeakingbusinessisonethatalmostanyonecanenter.Nospecialeducation,experience,orconnectionsareneededtogetstartedandsuc-ceed.(Inthisguidewewillshowyouhowtogetexperience,andex-plainhowtomakethoseimportantcareerconnections.)
Low Cost to Get StartedUnlikeotheroccupationsthatcancostthousandsofdollarstoenter,youcanbecomeaspeakernomatterwhatyourcurrentfinancialsitu-ation.
High Income PotentialSuccessfulestablishedspeakersearnupto$10,000ormoreforasinglekeynote(20-60minute)speech.Atalentedbeginnercanearnasmuchas$1,000perspeech.
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Booming IndustryThe speaking business is a multi-billion dollar a year industry. Although speakingjobsarerarelyadvertised,thereareplentyofopportunitiesfornewcomers.(Inthisguidewewillshowyouhowtofindoutaboutthoseunadvertisedjobs.)
Opportunity to Make a DifferenceSpeakerscaninspire,motivate,anduplift.Theycanhelpbusinessesandindividuals to achieve greater success.
ExcitementManypeopleconsiderspeakingtobeaglamorouscareer(although,likeall“glamorous”careers,itcaninvolvehardwork).Asaspeakeryouarethecenterofattentionduringyourpresentation,andyoumayreceivegiftsandinvitationsas“partofthejob.”
Opportunity to Meet PeoplePeopleareattractedtospeakerswhomakeanimpressiononthem.Asaspeaker,youmaymeetinterestingpeopleyouwouldnototherwisemeet.
Opportunity to TravelWhilesomespeakersprefertoremainintheirhomecommunity,othershave the opportunity to travel around the country or around the world.
FreedomAsaspeaker,youarenolongerpartofthenine-to-fivegrind.Evenifyouhavesteadyworkthroughaseminarcompany,youcanusuallytaketimeoffwhenyouwantto.Ifyoubecomeaself-employedspeakerworkingforavarietyoforganizations,youcanspeakonthetopicsthatinterestyou,andturndownworkyoudon’twant.Youcanevenworkfromhomewhenyouarenotspeaking.
Ifanyofthesebenefitsinterestyou,readontofindouthowthisguidecan help you succeed as a motivational speaker.
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1.3 Inside This GuideA student who wanted to know the secret to achieving success went toawisewomanwhohadstudiedthelivesofsuccessfulpeoplefromallwalksoflife,includingbusinessleaders,explorers,inventorsand,ofcourse,motivationalspeakers.
“Oh,wisewoman,whatisthesecretofsuccess?”askedthestudent.
“Goodjudgment,”sheansweredwithouthesitation.
“How do I get good judgment?” asked the student.
“Experience,”saidthewisewoman.
“ButhowdoIgetexperience?”askedthestudent.
“Badjudgment,”shereplied.
Thisstoryisbasedonaquoteattributedtomanywisepeople(includ-ingRitaMaeBrown,WillRogers,andAnthonyRobbins)thatsaysthegoodjudgmentthatcomesfromexperienceisoftentheresultoflearn-ingfromourmistakes.Inthisguidemygoalistohelpyouavoidcom-monmistakessoyoucanachievethesuccessyouwantmorequickly.
Ifyouareexperiencedasapaidspeaker,thisguidewillhelpyouachievegreatersuccess.Ifyouareabeginner,thisguidewillgiveyouwhatyouneedtogetstarted.Evenifyouhaveneverspokeninpublicbefore,thisguidewillshowyoumanyopportunitiestogainexperienceand break into this industry.
Followingabriefintroduction,chapter2coverssomeimportantpre-liminarystepstoprepareyouforbecomingamotivationalspeaker.TheremainingchaptersoftheFabJob Guide to Become a Motivational Speaker alsocover:
SpeechwritingYouwillgettipsforwritingyourspeechesanddiscoverhowtogetspeecheswrittenforyouifyoudon’twanttowritethemyourself.
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Speaking SkillsThischapterdescribesthetraitsofasuccessfulprofessionalspeakerand gives suggestions to help you improve your own speaking skills.
Rates of PayYouwilldiscoverhowtosetyourfees,andlearnwaystoincreaseyourincome.
Getting HiredTheseinformation-packedchaptersaretheheartoftheguide.Theyshareindustrysecretswithadviceon:
•Whoishiring(includingopportunitiesspeakingforseminarcom-panies,corporations,continuingeducationdepartments,conven-tions,cruiseships,colleges,schools,andmore)
•Whateachtypeofemployerwants
• The best ways to approach potential employers
• How to get potential employers to approach you
•Theeasiestwaysforbeginnerstobreakin
•Howtoimproveyouroddsofgettinghired
• How to get paid by organizations with “no money”
Speakers BureausInthischapteryouwilllearnaboutpeoplewhocanfindworkforyou.
Setting Up a Speaking BusinessThischapterincludesinformationonwheretogetfreeadviceandas-sistance.
Being Successful on the JobInthefinalchapterofthisguideyouwilldiscoveranumberofwaystoincreaseyourbusinessincludingadviceabouthowtoputonsuccessfulpublic seminars.
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And more!This book includes many ideas to help you achieve even greater success inthisexcitingcareer.
Ifyouareabeginnerandwanttogetthemostfromthisguide,wesug-gest you read through it all.
Ifyouareanexperiencedspeaker,youmaywanttoskimcertainsec-tions.However,wethinkyouwillfindsomevaluableinformationevenwhereyoudon’texpectit.Forexample,evenifyouknowwhattopicsyouwanttospeakon,theideasinthesectiononhowtocomeupwithtopics could substantially increase your income.
So let’s get started...
You have reached the end of the free sample of the FabJob Guide to Become a Motivational Speaker. To order and download the complete guide go to https://fabjob.com/program/become-motivational-speak-er/.
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