beacon technology - airport use cases
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www.ucssolutions.com© 2014 Unique Computer Systems
Location Based Information
iBeacon™ Technology in Airports
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
Contextual Apps
Using Context for targeted content and services
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
What are Beacons/iBeacons?
Beacons are small location devices which use Bluetooth Low Energy (BLE)
iBeacons is Apple’s trademark for Beacons
Beacons can be used for building location and context aware applications for both iOS and Android
The power of beacons is dependent on the apps that are developed to use them. The beacon is only used to advertise its location to inform the app of its proximity to a point of interest
Beacons are GPS for indoor environments
Beacons can be detected by apps within a range of 0 to 100 m
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
Using iBeacons in Airports
Beacons placed at passenger touch points including check-in, bag drop, passport control and departure gates could be used to ‘pull’ information and context specific services
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
Entry Messages
Passengers walking into the airport can receive information on airline check-in counter numbers.
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
Baggage Drop-off and Collection
Passengers walking past a beacons can be informed of baggage drop-off and collection carousels along with the time prior to arrival of bags so they can estimate time needed for duty free shopping
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
Flight information
After checking in, passengers can receive flight confirmation information, such as boarding time and gate number.
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www.ucssolutions.com© 2014 Unique Computer Systems
Boarding announcements
Beacons can help guide passengers through the airport by directing them to the right boarding area and informing users of where the nearest cafe or restaurant is.
Update customers on flight changes or boarding gate changes.
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
Passenger Location
In case, passenger is late getting to the gate and moves past a beacon, provide an alert to the passenger and offer to provided guided path to designated gate for the flight
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
Duty Free Shopping
Send offers and promotions when passengers are walking through the Duty Free sections.
Image Courtesy: Estimote
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
Case Studies
Connecting to passengers: are beacons the breakthrough?
7/6/2014
www.ucssolutions.com© 2014 Unique Computer Systems
Get in Touch
Unique Computer Systems FZEPO Box: 42645Sharjah, UAETel: +971 6 5254491Fax: +971 6 5254343Email: info@ucssolutions.commbhatia@ucssolutions.comwww.ucssolutions.com
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7/6/2014
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