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04/24/2012 Blackbaud NetCommunity Grow 1

04/24/2012 Blackbaud NetCommunity Grow 2

OUR FOCUS TODAY

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable results

04/24/2012 Blackbaud NetCommunity Grow 3

OUR STRATEGY

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable results

Expertise

Tools

Results

Raisers Edge

04/24/2012 Blackbaud NetCommunity Grow 4

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable results

THE RESULTS

We

need to show

that

this

is

going to work

Expertise

Tools

Results

04/24/2012 Blackbaud NetCommunity Grow 5

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable results

THE RESULTS

We

want to

work

with

experts

Results

Expertise

Tools

04/24/2012 Blackbaud NetCommunity Grow 6

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable results

RAISE MORE MONEY

$144.72

$81.33

Blackbaud Customers Industry Average

Average Gift Size

Results

Expertise

Tools

04/24/2012 Blackbaud NetCommunity Grow 7

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help

MAXIMIZE IMPACT and

produce measurable resultsResults

RAISE MORE MONEY

55%

Average Increase in Online Giving

Expertise

Tools

04/24/2012 Blackbaud NetCommunity Grow 8

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable resultsResults

RAISE MORE MONEY

$10,000

$50,000

Before With Blackbaud

5X

Amount Raised Online

Expertise

Tools

04/24/2012 Blackbaud NetCommunity Grow 9

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable resultsResults

REACH MORE SUPPORTERS

% Increase in Web Traffic

Expertise

Tools

04/24/2012 Blackbaud NetCommunity Grow 10

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable resultsResults

REACH MORE SUPPORTERS

3000

25000

Before With Blackbaud

Increased Email Subscription

Expertise

Tools

800%

04/24/2012 Blackbaud NetCommunity Grow 11

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable resultsResults

COMMUNICATE MORE EFFECTIVELY

Open and Click-through Rates

Expertise

Tools

34%

13%

Email Open rate Click-through rate

14%

Industry 2.55%

Industry

04/24/2012 Blackbaud NetCommunity Grow 12

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable resultsResults

INCREASE PARTICIPATION

20%

Grow Customer

% increase in alumni participation

Expertise

Tools

04/24/2012 Blackbaud NetCommunity Grow 13

NetCommunity Grow combines

powerful internet

marketing technology with

an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable resultsResults

INCREASE PARTICIPATION

77%

88%

2009 Blackbaud Customers

2010 Blackbaud Customers

% Increase of $1000 Given Online

Expertise

Tools

04/24/2012 Blackbaud NetCommunity Grow 14

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable resultsResults

HIGH ROI

Return on Investment

Make back triple your

purchase price in the

first year of useExpertise

Tools

04/24/2012 Blackbaud NetCommunity Grow 15

YOUR CHALLENGE

Expertise

Tools

Results

Raisers Edge

Of course we

want to do

more online

04/24/2012 Blackbaud NetCommunity Grow 16

YOUR CHALLENGE

Expertise

Tools

Results

Raisers Edge

But we’re not

sure where to

start

04/24/2012 Blackbaud NetCommunity Grow 17

YOUR CHALLENGE

Expertise

Tools

Results

Raisers Edge

And we don’t

have the

resources

04/24/2012 Blackbaud NetCommunity Grow 18

OUR STRATEGY | EXPERTISE

Expertise

Raisers Edge

A partnership with Blackbaud’s Internet Experts

A best practice strategy developed by Blackbaud and customized for you

Quarterly action plan executed by Blackbaud

Benchmarking and Thought Leadership

Tools

Results

04/24/2012 Blackbaud NetCommunity Grow 19

GROW – QUARTERLY ACTION PLAN OUTCOMES

Expertise

Raisers Edge

Reach More

Supporters

Communicate

More

Effectively

Increase

Participation

Raise

More

Money

Tools

Results

04/24/2012 Blackbaud NetCommunity Grow 20

GROW – QUARTERLY ACTION PLAN CONCEPTS

Raisers Edge

Communicate

Q1

Tools

Results

Expertise

Campaign Type | Viral

Objective | Reach

More Supporters

Results | Acquisition

04/24/2012 Blackbaud NetCommunity Grow 21

GROW – QUARTERLY ACTION PLAN CONCEPTS

Raisers Edge

Educate

Q2

Tools

Results

Expertise

Campaign Type |

Seasonal

Objective |

Communicate

More Effectively

Results | Re-Engage

Lapsed Supporters/

Volunteers/Members

04/24/2012 Blackbaud NetCommunity Grow 22

GROW – QUARTERLY ACTION PLAN CONCEPTS

Raisers Edge

EngageQ3

Tools

Results

Expertise

Campaign Type | “I Miss

You” Campaign

Objective | Communicate

more Effectively

Results | Increase

Registrations/Email

File/Donations

04/24/2012 Blackbaud NetCommunity Grow 23

GROW – QUARTERLY ACTION PLAN CONCEPTS

Raisers Edge

Retain

Q4

Tools

Results

Expertise

Campaign Type | End

Of Year Appeal

Objective | Raise More

Money

Results | Increase

giving, major giving,

recurring giving

04/24/2012 Blackbaud NetCommunity Grow 24

YOUR CHALLENGE

Raisers Edge

Expertise

Tools

Results

We would love

it if things were

more integrated

04/24/2012 Blackbaud NetCommunity Grow 25

YOUR CHALLENGE

Raisers Edge

Expertise

Tools

Results

We have

information all

over the place

04/24/2012 Blackbaud NetCommunity Grow 26

OUR STRATEGY | THE TOOLS

Raisers Edge

Expertise

Tools

Results

Email Marketing

Online Giving

Event Registration

Website Management

Website Design

+ Much More

04/24/2012 Blackbaud NetCommunity Grow 27

NONPROFIT TOOLS AND RESOURCES

Raisers Edge

Expertise

Tools

Results

04/24/2012 Blackbaud NetCommunity Grow 28

WHAT TO EXPECT

Customer Experience Guide

Your Time Commitment During Each

Phase of the Project

Suggested Roles For Your Staff During

the Project

An Easy-To-Follow Training Curriculum

For You

Annual Calendar With Key Dates For You

To Follow

04/24/2012 Blackbaud NetCommunity Grow 29

ENOUGH TALK…. .LETS SHOW YOU

04/24/2012 Blackbaud NetCommunity Grow 30

LETS RECAP – WHAT IS NETCOMMUNITY GROW?

NetCommunity Grow combines

powerful internet

marketing technologywith an expert-led e-campaign

curriculum to help organizations

MAXIMIZE IMPACT and

produce measurable results

Expertise

Tools

Results

Raisers Edge

04/24/2012 Blackbaud NetCommunity Grow 31

THE TOOLS

“The biggest advantage for staff members is its

integration with The Raiser’s Edge. It has really

helped us cut down on manual processes, and we

have confidence that the more we use the product

and promote the site, the more we will see an

increase in donations.”

— Margherita Kavulla

Admin Systems Manager

We would love it if things were more integrated

We have information all over the place

04/24/2012 Blackbaud NetCommunity Grow 32

THE STRATEGY

Of course we want to do more online

We just don’t have the resources

We’re not sure where to start

“Grow strategy services provided by Blackbaud gives us

access to expert advice and guidance that we couldn’t

afford otherwise. As the leader in nonprofit software,

Blackbaud is in the best position to share best practices

and help us build a marketing strategy that will help us

move the organization forward.”

— Jim Ray

04/24/2012 Blackbaud NetCommunity Grow 33

WRAPPING UP

Resources

Focus on Results

Expertise Integration and Efficiency

04/24/2012 Blackbaud NetCommunity Grow 34

BLACKBAUD INTERNET SOLUTIONS | NETCOMMUNITY

Pro

Grow

Spark

• Kick it up a notch by combining your online campaigns with expert-led ecampaign curriculums

• Get Started with a powerful solution to get your online campaigns kicked off

• Take it to the next level through a comprehensive solution with customized, fully branded website and online presence

04/24/2012 Blackbaud NetCommunity Grow 35

WHAT QUESTIONS DO YOU HAVE?