b&b italia: product innovation concepts

x3.2008

objectivedesign objects that meet the needs of today’s lifestyle (to be

identified) and to the need of renovate oneself

small objects flexible objects, can live with others

very elegant with many functions

containers single material, or at most two

pleasure of purchase / gift

requirements

© 2008 paolinidesign

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identitystrengthen the identity of B&B

create community

© 2008 paolinidesign

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what are the needs of today’s lifestyle?interactive company

new rituals eat and watch

© 2008 paolinidesign

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interactive company what are the needs of today’s lifestyle?

© 2008 paolinidesign

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interactive company I-dog: a virtual pet, a music accessory and a

fashionable item

© 2008 paolinidesign

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what are the needs of today’s lifestyle?

new rituals

© 2008 paolinidesign

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© 2008 paolinidesign

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new rituals

what are the needs of today’s lifestyle?

eat and watch

© 2008 paolinidesign

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© 2008 paolinidesign

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eat and watch

conceptsaladino

allamanohandware

giardinopensiletavolacalda

© 2008 paolinidesign

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desire heat light

conceptaladino

© 2008 paolinidesign

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aladino

© 2008 paolinidesign

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aladino

© 2008 paolinidesign

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aladino

© 2008 paolinidesign

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oasiscustomization

synthesis

conceptgiardinopensile

© 2008 paolinidesign

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giardinopensile

© 2008 paolinidesign

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giardinopensile

© 2008 paolinidesign

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© 2008 paolinidesign

giardinopensile

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© 2008 paolinidesign

giardinopensile

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home fine foodsophistication

genuine pleasures

concepttavolacalda

© 2008 paolinidesign

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tavolacalda

© 2008 paolinidesign

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© 2008 paolinidesign

tavolacalda

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© 2008 paolinidesign

tavolacalda

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© 2008 paolinidesign

tavolacalda

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tavola calda 2

© 2008 paolinidesign

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in nature light is heat

tavola calda 2

© 2008 paolinidesign

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tavola calda 2

© 2008 paolinidesign

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thank you. 29

giorgia paolini 2319 216th pl NE sammamish WA 98074 USA +1.206.453.0031 | via cerva 13 20122 milano MI ITALY +39.02.303.123.278www.paolinidesign.com | giorgia@paolinidesign.com | © 2008 paolinidesign