bank 2.0 & engagement banking
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BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
Get ready for the new era of Engagement Banking
Bank 2.0
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
Facebook, Apple and Amazon are delivering a superior experience.
Why not my bank?
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport text
Outside-In
Outside-in approachParadigm shift: from ‘inside-out’ to ‘outside-in’.
Inside-Out
CUSTOMEREXPERIENCE
LAYER
INTERNALSYSTEMS
AND PLATFORMS
loosely coupled
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
TiteltextSupport textSeamless customer journey 90% of your website visitors click the login button.
Closed Transactional Platform
MANAGED BY IT
Open Marketing Website
MANAGED BY E-BUSINESS
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
TiteltextSupport textSeamless customer journey 90% of your website visitors click the login button.
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
Promotions Transactions
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textCustomer Experience LayerThe customer comes first, not systems or processes.One seamless platform -- ready for any device.
CORE BANKING SYSTEMS & PROCESSES
Customer Experience Layer
SuperiorExperience
MobileOptimized
Personalization& Targeting
Security &Access Control
App Store(Web 2.0)
ApplicationIntegration
CustomerIn Control
Content / ProfileManagement
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textWidgets will rule them allWidgets are small and flexible mini-applications that can integratewith any system and be reused across multiple channels.
Reusable WidgetsCONTENT
Consistent Across Channels
ADVISORY TOOLS
Simulation, Calculators, ...
BUSINESS RULES
1:1 Customer treatment(targeting, segmentation)
CUSTOMER PROFILE
Collect Customer Preferences(implicit and explicit)
CORE BANKING
Transactional
OTHER BACK-END FUNCTIONS
CRM
3RD PARTY FUNCTIONS
PFM
CUSTOMER EXPERIENCE LAYER
ONLINE - (ANY DEVICE)(public, personal)
CALL CENTER BRANCH OFFICE
SOCIAL MEDIA
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textDemo: ABN Amro - widgets & social integration See how one platform uses widgets to give users control whilstallowing for integration with core systems and social media.
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
Deliver any time, any place and on any device: The Mobile Challenge
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textCustomers need ubiquityBut how can you support all operating systems and devices?
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textThe solution: Widgets & HTML 5Widgets can contain any application and are reusable, This makes widgets the best solution for the mobile challenge, for both the web and native apps.
WIDGETS / HTML 5
BANKING WEBSITESOCIAL NETWORKS FRONT OFFICE UNIFIED
DESKTOP
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textMobile delivery: from your banking platform to the customerDirect in the mobile browser or using the native wrapper, creating an OS-specific application.
BANKINGPLATFORM
• Mobile Optimized Widgets• jQuery Mobile • HTML5
+
(1) Direct To Browser
(2) Via Native App Wrapper
NATIVEWRAPPER
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
eBusiness & IT alignment for a faster time-to-market
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textBank 2.0 empowers key stakeholdersCustomer, business and IT should be united to create a seamless online experience.
• Optimize Online Results • Lower Cost-per-Contact • Control: Less IT Dependency
• Leverage Existing Infrastructure • Easy Integration • Secure & Performance
Superior User Experience • Personal & Relevant •
Any Time, Any Place & Any Device •
Customer Business
IT
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textAllignement by decoupling Different heartbeats cause unnecessary complicationsand slow down the time-to-market.
INTERNALSYSTEMS
AND PLATFORMS
CUSTOMEREXPERIENCE
LAYERCHANGE REQUIREMENTS
CHANGE CAPABILITY
loosely coupled
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
Online is a customer interaction channel, where eBusiness must be in control
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textDifferent layers for different levels of controlBringing control and ease to customer, e-business and IT teams.
CORE BANKING SYSTEMS & PROCESSES
BANK 2.0 CUSTOMER PORTAL
E-BUSINESS PORTAL MANAGER
SECURITYSERVICES
AGGREGATIONSERVICES
PERSONALIZATIONSERVICES
CONTENTSERVICES
PRESENTATIONSERVICES
Customerin Control
Businessin Control
ITin Control
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport textDemo: Bank 2.0 & the Portal ManagerCustomer & business in control, across multiple devices.
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
how can we help you?
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport text
+We are BackbaseWe deliver a white label Bank 2.0 Portal + Customer Engagement Services
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport text
3RD PARTY APPS * 3RD PARTY APPS *
We deliver globallyCustomers on all continents and offices in Europe and North America.
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport text
3RD PARTY APPS * 3RD PARTY APPS *
We deliver with partnersWe are not alone. We have local and global partners that are specialized in Backbase Portal.
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ BANK 2.0 BREAKFAST | NOVEMBER 8, 2011 | @jelmerdejong
TiteltextSupport text
3RD PARTY APPS * 3RD PARTY APPS *
We deliver to big customersTop financials are already using Backbase to deliver a superior customer experience across multiple channels.
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
We deliver Bank 2.0
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
Thank you!JELMER DE JONG | jelmer@backbase.com | @jelmerdejong | +31 (0) 6 230 260 12
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