award-winng ad/designer g.lebon resume + samples

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PDF of my resume and portfolio samples.

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Summary of Qualifications�� Excellent�Conceptual�&�Technical�Abilities�� Proficient�in�Adobe�Creative�Suite:�InDesign,�Illustrator�&�Photoshop��� Proficient�in�Quark�Xpress�� Proficient�in�Microsoft�Office��� Comprehensive�Production�Skills�� Creative�Photo�Shoot�Direction�� Competent�Press�Run�Supervision�� Strong�Sketching�&�Comping�Skills�� Portfolio: http://www.creativehotlist.com/glebon

ExperienceDesign By Lebon New�York,�N.Y.Principal��2/09�-�Present�� Freelance�art�direction�and�graphic�design�services�for�various�agencies,�organizations�and�companies.

TruTV f/k/a Court TV New�York,�N.Y.Cable television network owned by Turner Broadcasting.Art Director��5/05�-�2/09�� Recruited�in�2005�to�implement�the�wildly�successful�two-stage�rebranding�of�Court�TV—The�Investigation�Channel�into�Court�TV—�Seriously�Entertaining�and�ultimately�in�2008,�truTV—Not�Reality.�Actuality.�

�� Facilitated�the�art�direction,�design�and�production�of�multiple�projects�for�Off-Air�Creative,�which�provided�in-house�support�to�Ad�Sales,�Affiliate�Relations,�Consumer�Advertising,�Consumer�Promotions�and�Corporate�Affairs.

�� Efficiently�executed�daily�design�projects�which�included�program�key�art,�logo�design,�direct�mail�pieces,�press�kits,�invitations,�collateral,�promotional�packaging�and�print�advertising.

�� Collaborated�on�guerilla/buzz�marketing�strategies�and�brainstormed��on�program�development�concepts.

Prism Marketing & Communications, Inc. New�York,�N.Y.Defunct integrated marketing communications agency.Senior Art Director��10/99�-�11/04�� Demonstrated�accountability�by�spearheading�the�art�direction,�design�and�production�of�multiple�advertising,�sales�promotion,�direct�mail�and�collateral�projects�with�simultaneous�deadlines�on�key�retainer�accounts�that�consistently�generated�revenue�for�the�agency.

�� Supervision�of�freelance�designers,�production�staff�and�mentoring��junior�employees.

�� Utilized�multitasking�skills�to�perform�other�duties�such�as�attend�client�presentations,�participate�in�brainstorming�sessions,�manage�press�runs�and�conduct�photo�shoots.

�� Industry�experience�and�clients�serviced:�Financial�Services:�TradeWeb,�Instinet,�Reuters.Retail�Banking:�GreenPoint�Bank�and�Provident�Bank.Healthcare:�St.�Joseph’s�Hospital�and�Stamford�Hospital.Senior�Living:�Sterling�Glen.Other:�Revlon,�Stonehaven�Wine,�Circle�Line�Cruises.

Coddington, Chadwick & Meyerson (CCM), Inc. New�York,�N.Y.Integrated marketing communications agency.Art Director��2/96�-�2/99�� Played�a�key�role�in�the�creation�of�advertising�campaigns,�direct�mail�packages,�collateral�materials,�sales�promotion�programs�and�package�design�for�multiple�retainer�accounts.

�� Supervision�of�freelance�designers�and�production�staff.�� Initiated�the�hiring�of�and�negotiating�with�illustrators�and�photographers.�� Industry�experience�and�clients�serviced:Alcohol�&�Beverage:�Austin,�Nichols�&�Co.,�distributors�of�Wild�Turkey�Bourbon�Whiskey,�Jameson�Irish�Whiskey,�Yoo-hoo�Chocolate�Drink,�and�imports�such�as�Canei�Wine�and�Jacob’s�Creek�Wine.��Health�&�Beauty�Care:�Biersdorf�Inc.,�manufacturers�of�Nivea,�Visage,�Basis�and�Eucerin�line�of�skin�care�products�and�Futuro�supports.�Real�Estate:�Coldwell�Banker�Real�Estate.Financial�Information:�Standard�&�Poors�and�Telesphere.�Computer�Hardware�&�Software:�Enteractive�and�PNY.Publishing:�Scholastic,�Doubleday�and�Newbridge�Communications.�

Deare Marketing, Inc. New�York,�N.Y.Integrated marketing communications agency acquired by N.W. Ayer.Art Director��10/92�-�9/95�� Demonstrated�fast�learning�capacity,�flexibility�and�versatile�skill-set�by�executing�high�volume,�deadline-intensive�materials,�which�included�consumer�&�B2B�advertising,�direct�mail,�sales�promotion�programs�and�collateral�materials.

�� Undertook�studio�management�responsibilities;�supervised�freelance�design�and�production�staff,�attended�client�presentations,�prepared�budgets�and�schedules.�

�� Hired�illustrators,�photographers,�stylists,�modeling�agencies�and�skillfully�negotiated�costs�to�maximize�tight�budgets.

�� Conducted�photo�shoots�and�oversaw�press�runs�with�an�emphasis�on�quality�assurance.

�� Industry�experience�and�clients�serviced:��Alcohol�&�Beverage:�Cadbury�Schweppes,�Gevalia�Kaffe�and�Rémy�Amerique.Consumer�Packaged�Goods:�Dorman’s�Foods,�Lehn�&�Fink,�Lever�Bros.,�Kraft�General�Foods�and�Johnson�&�Johnson.�Financial�Services:�American�Express�and�Citibank.�Other:�Comcast�Cable�Systems,�Fed�Ex,�Monsanto,�Oxford�Health�Plans,�Ramada�and�Warner�Bros.

PolyGram Records, Inc. New�York,�N.Y.Major recording label that merged into universal music group. Graphic�Designer��10/89�-�6/92�� Effectively�managed�the�of�the�package�design�of�CDs,�L.P.s,�cassettes,�video�boxes�and�promotional�kits�for�some�of�the�biggest�recording�artists�in�music�such�as�James�Brown,�Eric�Clapton,�Ella�Fitzgerald,�Bon�Jovi,�Kiss�and�U2.

�� Responsible�for�the�execution�of�advertising,�merchandising�and�other�promotional�materials.�

AwardsSilver Pro Award��Sales�Promotion�Program:�Rémy�Amerique,�“Original�Margarita.”Creativity��Poster�Design:�“A�Man�Called�E.”AIGA Annual��Promotional�Package�Design:�Gear�Daddies�“Billy’s�Live�Bait.”Creativity��Promotional�Package�Design:�Cinderella�“Heartbreak�Station.”Print Annual��Promotional�Package�Design:�Gear�Daddies�“Billy’s�Live�Bait.”

EducationSchool of Visual Arts New�York,�N.Y.�Bachelor of Fine Arts in Graphic Design��Related�Studies:�Advertising,�Typography,�Illustration,�Photography�and�Art�History.

High School of Art & Design New�York,�N.Y.Regents Merit Diploma��Major:�Advertising�Art,�Minor:�Illustration.

As�the�dominant�player�in�the�online�bond�marketplace,�TradeWeb�offered�something�unique�at�the�time:�a�single�platform�for�pre-trade,�trade�and�post-trade�applications.�Prism�launched�the�One�Network�campaign�and�created�the�positioning�“where�business�gets�DONE.”�This�clearly�resonated�with�target�audience�and�strengthened�TradeWeb’s��leadership�with�a�distribution�gain�of�over�1500�new�buy-side�institutions.

Results:�42%�increase�in�average�daily�volume�($85�billion/day)�for�first�quarter�‘04,�versus�previous�year.

Brand�strategy,�brand�positioning,�direct�marketing,�advertising,�print�collateral,�digital�media,�trade�marketing.

The�launch�of�GreenPoint�Financial�Advisors�had��a�two-fold�mission:�1)�to�introduce�itself�and,�2)�get�people�to�come�in�during�IRA�season.�The�Prism�Creative�Team�developed�“Get�to�Know�GreenPoint�Financial�Advisors.�New�Name.�Same�great�Service.”��A�promotional�overlay�included�a�free�investment�guide�with�any�appointment.

Results:�Appointment�level�exceeded�goal�by�over�25%;�conversion�of�appointments�to�accounts�exceeded�seasonal�goal�by�15%.

Direct�marketing,�print�collateral,�merchandising,�promotion

As�it�entered�the�U.S.�wine�market,�Stonehaven,�an�Australian�varietal,�turned�to�Prism�to�create�a�promotional�program�that�would�generate�consumer�buzz�and�dealer�participation.��The�result�was�the�Outback�Adventure�Sweepstakes�with�a�chance�to�win�a�trip�to�the�Stonehaven�vineyards�in�Australia.�High�impact�end-cap�displays�grabbed�consumer�attention.

Promotion,�merchandising

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