avery 92 days of summer survey 2014
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The Avery 92 Days of Summer
What does the Avery social media community think about summer?July 2014
Background to the research
Since 1st June 2014, Avery UK has been running their 92 days of summer campaign on social networks.
This campaign has involved ideas to get the best out of summer each day. The campaign will run until 31st August.
The Avery team wanted to find out what their social media community thought about summer and completed online research during July.
Over 200 Avery followers took part.
What is the most popular summer month?
July was the favourite summer month for 63.1%
of respondents
June JulyAugust September Like them all the same
What do you like best about summer?
More family time is the best thing about
summer say 50.88% of respondents
The weather
Time off w
ork
Going on holiday
Family
time
Chance to
explore
new places
Lighter m
ornings
Lighter n
ights
Feel m
ore re
laxed
0
10
20
30
40
50
60
Where do you most like to go on holiday?
Over one third of respondents prefer to stay at home for their
holiday
I prefer to stay at home In my home county Somewhere else in the UKSomewhere else in Europe Somewhere else in world
What do you most like to do to relax in summer?
Meeting friends for drinks took the top spot of what people most like to do to
relax, followed by going out for meals and sitting in the
park.Go to the nearest beach
Visit a tourist attraction
Go out for meals
Sit in the park
Meet friends for drinks
Spend time in the garden
Read a book
Gardening
A sporting activity
0 5 10 15 20 25 30 35 40 45
What do you find hard during the summer?
0
5
10
15
20
25
30
35
40
45
Arranging childcare and keeping children entertained were the most difficult things about summer according to our
respondents.
What is your favourite season of the year?
Spring is the most popular season followed by winter and
then summer.
% who said each season
Winter Spring Summer Autumn
How can you get the most out of summer?
How can you get the most out of summer?
How can you get the most out of summer?
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