The Avery 92 Days of Summer

What does the Avery social media community think about summer?July 2014

Background to the research

Since 1st June 2014, Avery UK has been running their 92 days of summer campaign on social networks.

This campaign has involved ideas to get the best out of summer each day. The campaign will run until 31st August.

The Avery team wanted to find out what their social media community thought about summer and completed online research during July.

Over 200 Avery followers took part.

What is the most popular summer month?

July was the favourite summer month for 63.1%

of respondents

June JulyAugust September Like them all the same

What do you like best about summer?

More family time is the best thing about

summer say 50.88% of respondents

The weather

Time off w

ork

Going on holiday

Family

time

Chance to

explore

new places

Lighter m

ornings

Lighter n

ights

Feel m

ore re

laxed

0

10

20

30

40

50

60

Where do you most like to go on holiday?

Over one third of respondents prefer to stay at home for their

holiday

I prefer to stay at home In my home county Somewhere else in the UKSomewhere else in Europe Somewhere else in world

What do you most like to do to relax in summer?

Meeting friends for drinks took the top spot of what people most like to do to

relax, followed by going out for meals and sitting in the

park.Go to the nearest beach

Visit a tourist attraction

Go out for meals

Sit in the park

Meet friends for drinks

Spend time in the garden

Read a book

Gardening

A sporting activity

0 5 10 15 20 25 30 35 40 45

What do you find hard during the summer?

0

5

10

15

20

25

30

35

40

45

Arranging childcare and keeping children entertained were the most difficult things about summer according to our

respondents.

What is your favourite season of the year?

Spring is the most popular season followed by winter and

then summer.

% who said each season

Winter Spring Summer Autumn

How can you get the most out of summer?

How can you get the most out of summer?

How can you get the most out of summer?