authentic storytelling for bloggers and businesses (mumbai 2015)

It’s so hard to share authentic

stories.By @ctrappe

Mumbai

Mostly because we keep saying that it is…

#bnlf @ctrappe

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@ctrappe

#bnlf @ctrappe

101+235=?What’s the right answer?

#bnlf @ctrappe

101 x 235=?What’s the right answer?

#bnlf @ctrappe

Sometimes there are different right answers.

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#bnlf @ctrappe

#bnlf @ctrappe

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@ctrappe

Authentic stories don’t have right answers.

#bnlf @ctrappe

#bnlf @ctrappe

#bnlf @ctrappe

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@ctrappe

Politically incorrect ....

#bnlf @ctrappe

Politically incorrect isn’t always actually incorrect.

#bnlf @ctrappe

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#bnlf @ctrappe

So how to get started?

#bnlf @ctrappe

#bnlf @ctrappe

Not everyone loves us!

What’s your expertise?

#bnlf @ctrappe

Share constantly

Be educationalBe transparent

#bnlf @ctrappe

Share constantly

Be vulnerable

#bnlf @ctrappe

Who approves authentic stories anyway?

#bnlf @ctrappe

#bnlf @ctrappe

#bnlf @ctrappe

AKA:Approval

hell!

#bnlf @ctrappe

#bnlf @ctrappe

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Authentic stories are lived.Then told!

#bnlf @ctrappe

#Consequences

#bnlf @ctrappe

How brands and organizations interact

#bnlf @ctrappe

Organizational opinion

#bnlf @ctrappe

#bnlf @ctrappe

#bnlf @ctrappe

If you only link on social media, you aren’t doing it

right!

#bnlf @ctrappe

60-30-10

#bnlf @ctrappe

60 – Talking30 – Responding/Resharing

10 - Links

#bnlf @ctrappe

But what will you talk about?

#bnlf @ctrappe

Everything can be commodized, except what?

#bnlf @ctrappe

#bnlf @ctrappe

Next steps!

• What makes you unique?• What do you know something about?• What’s your passion?• Declare your intent!

My intent!

Questions?Disagreement?

Etc.

Stay in touch!AuthenticStorytelling.net

@ctrappe

Tomorrow: Six steps to stop traditional marketing and start authentic blogging