audience research - results and conclusions

Results and Conclusions

5%

25%

35%

30%

5%

How old are you?

0-15

16-18

19-23

24-26

27+

How old are you?

I asked this question because I wanted to know what age range to use for my target audience. The most popular age range I found in my questionnaire was 19-23 year olds.

0

1

2

3

4

5

6

7

What's your favourite colour?

What’s your favourite colour?

This question was asked because I wanted to know peoples most preferred colours to help me choose my colour scheme for my new music magazine. The results shown the most popular 2 colours from my questionnaire was pink and blue.

30%

5%

20%

30%

15%

How often do you buy music magazines?

Never

Almost never

Sometimes

Almost always

Always

How often do you buy music magazines?

This question was designed to find out whether people are usually interested in buying music magazines. My results shown that 30% chosen never and 30% chosen almost always.

50%

30%

20%

How much would you pay for a music magazine at the most?

£2.99

£3.99

£4.99

How much would you pay for a music magazine at the most?

This question is very useful to use the results for my publication plans in designing my new music magazine. This way I’m making it more accessible and resourceful towards my chosen target audience.

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Heavymetal

Pop Rock Indie IndieRock

HipHop

R'n'B EDM

What's your most preferred music genre?

What’s your most preferred music genre?

The results for this question shown that Indie and Indie Rock music both had the highest results of 4. This suggests to me that there are an equal amount of magazines for both genres. Therefore my new music magazine needs to be interesting and have intriguing features to catch the audiences eye.