auction newsletter

Are you one of the many property owners in Florida who just can’t seem to get your property sold? Have you tried listing your property only to see it languish for weeks, months, or even years? Have you had prospects say they were interested, but just couldn’t get them to write an offer? If it seems you’ve tried everything to sell your property without success, please allow me to offer you another option – auction.

Auction enables you to sell your property swiftly and within a competitive arena designed to generate the current market’s best offer. Even if you’ve never considered auction in the past, or have past experience with other auction companies – especially if either of these applies to you - I hope you will continue reading to learn all the ways in which Roebuck Auctions may offer the solution you are looking for.

• Makeyourpropertystandoutamidaglutofrealestateinventory.

• Achieveasaledatewithin4-6weeksofdecidingonauction,oronvirtuallyany date thereafter that you choose.

• Attractreal,qualifiedbuyersthroughproven,award-winningmarketingstrategies.

• Eliminatevirtuallyallclosingcostsnormallypaidbytheseller.

• Generateinterestandexcitementforyourpropertynotpossiblewithtraditional methods.

• Besecureintheknowledgethatyourpropertywillsellfortruemarketvalueina declining market.

• InviteRealtorstoregistertheirbuyerclients,expandingthepoolofbidders.

• Eliminatethecarryingcostsandliabilityassociatedwithextendedownership.

• Exploitacompetitivearenatosecurethehighestpricepossible.

• Expectclosingwithin30daysofauctiondate.

• Positionyourpropertyasdesirable,asopposedtodistressed.

• Includebiddersbytelephoneandinternet,inadditiontothosepresentatauction,therebyfurtherexpandingyourpoolofbuyers.

• Relyonateamofprofessionalswithover 35 years of real estate auction experience to competently handle every detail from contract to closing.

How Do I Sell my Property in Today’s Market?

With Roebuck Auctions, you can:FL#1276 TN#580

36086 Emerald Coast Pkwy • Destin, FL 32541 • (850) 654-6000 www.RoebuckAuctions.com

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Zack Housley, Broker Associate Direct Number: 850-502-1502

zack@roebuckauctions.com

Office: 850-654-6000 36086 Emerald Coast Pkwy.

Destin, Florida 32541 www.roebuckauctions.com

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•Youwanttosellyourpropertyforthebestpricewithintheshortesttime.

•Youareworriedyourpropertywilllanguishonthemarketasit’svaluedeclines.

•Yourcashreservesarebeingwipedoutbymountingcarryingcosts.

•Youwanttofreeupcapitalforotherinvestments,orjustwanttogetoutfromunder.

•Youwanttoknowwithcertaintythedateonwhichyourpropertywillsell.

AUCT IONMIGHT BE FORYOU I F . . .

•Youwanttosellyour property for the best price within the shortest time.

•Youareworriedthat your property will languishonthemarket asitsvaluedeclines.

•Yourcashreserves arebeingwipedout bymountingcarrying costs.

•Youwanttofree up capital for other investments,orjust wanttogetoutfrom under.

•Youwanttoknowwith certainty the date on which your property willsell.

AUCTION MIGHT BEFORYOUIF...

• You want to sell your property for the best price within the shortest time.

• You are worried your property will languish on the market as its value declines.

• Your cast reserves are being wiped out by mounting carrying costs.

• You want to free up capital for other investments, or just want to get out from under.

• You want to know with certainty the date on which your property will sell.

Historically, the three most important factors in determining the desirability of a property were said to be: location, location, location. Today

itcouldbearguedthatthethreemostimportantfactorsare:price,price,price.Whichbegsthequestion:Inafallingmarket,howisprice

best determined?

Goingthetraditionalroute–listingthepropertyinMLSusingaRealtor–offerstwooptions.Thefirstistolistthepropertyatapre-deter-

mined price, offering price reductions over time until the price is low enough to generate an offer. The other option is to list the property at

apricebelowcurrentmarket,hopingtogenerateamoretimelyoffer.Bothhavetheirdrawbacks.

Inthefirstoption,thepropertylanguishesonthemarket,becomingstale,and–ifvacant–possiblyfallingintodisrepairandbecominga

targetforvandals.Meanwhile,carryingcosts-includingmaintenanceandsecurityfees,HOAandotherdues,taxesandinsurance–con-

tinuetoaccrue.Allofthesefactorsresultineitherlessprofitorgreaterlosseswhenyourpropertyfinallydoessell.

Inthesecondoption,theinitiallistingpricemaymorequicklygenerateabuyer,butthesellingpricemayactuallybebelowtruemar-

ketvalue,onceagainresultingineitherlessprofitorgreaterlossatclosing.Andofcourse,eitheroptionrequirestheseller(that’syou,of

course) to pay the Realtor’s commission.

When considering auction for your property, please note: all real estate auction companies are NOT created equal. Just as every

newcomertothebusinesswasarealestate“expert”in2004,todayauctioncompaniesarespringingupeverywhereandclaimingexper-

tisethattheymaynotpossess.Don’trelyonasuperficialcom-

parison when making your decision. As with most successful

endeavors, it is the synergy of many details done well that

leadstosuccessintheend.Over35yearsofexperience

hasenabledustohonethefinerpointsofpropertyvalua-

tion, ad design and placement, product positioning, buyer

relationships and seller servicing. At Roebuck Auctions, we

are selective in our offerings, and highly ethical about how

we manage them.

Ourextensiveexperiencealsoallowsustoaccuratelyap-

proximate the value of your properties. We have no incentive

toinflatevalue.Ourincomeis

earned through buyers’ premi-

ums paid at successful auctions.

It serves no purpose to waste

anyone’s time and money market-

ing properties with unrealistic expectations

ofvalue.Infact,weturndownthemajorityofsellerswhoseekourservices.Bothasaleablepropertyand

reasonablesellerarenecessaryforasuccessfulauctionoutcome.Manyindividualsellersintoday’smarket

who were unwilling or unable to accept market conditions now wish they had sold several months ago

when market value was higher.

In addition to price, another glaringly obvious factor at

play in today’s market is buyer urgency – or rather, a

complete lack of buyer urgency. This lack is even more

pronounced in resort areas where many properties are

not purchased as primary residences, but as second,

vacation or investment homes. Where the jobs/relocation

driver is lacking and a constant barrage of news stories

are pointing to a lower bottom, there is even less urgency

on the part of interested buyers to make a timely offer,

even when their interest is relatively high.

A professionally marketed, smoothly run auction over-

comes the problems of both price and urgency by gener-

ating excitement and action among a targeted pool of

interested,qualifiedbuyersvyingforthesamepropertyat

the same time - with the optimal result being a sale for you,

the seller.

Unpleasantasitsounds,thegreedfactor(whichdrove

thebubbleinthefirstplace)remainsapartofhuman

nature. Why not let it work for you in the competitive

arena of auction?

• Auction gives buyers a reason and a deadline.

• Auction creates energy and excitement sellers are otherwise unable to achieve in today’s market.

• Auction allows buyers on the sidelines the opportunity to jump back in.

PricingtoSellinaDecliningMarket PutRoebuck’sExperiencedTeamofProfessionalstoWorkforYou

GettingProspectstoWriteOffers

A Ray of Sunshine in a Gloomy Real Estate Market“People who have responded to our surveys have not lost their

faith in Florida as a place to be and a place to invest,” said Dr. Wayne Archer, director of UF’s Bergstrom Center for

Real Estate Studies. “We have 40 pages of com-ments from our respon-dents, and although the

dominant theme is the disruption of financing, perhaps the second theme, as one person put it, is people being on the sidelines with full pads and helmets just waiting to jump back in.” –FloridaAssociationofRealtorsnewsrelease,11/24/08

Overthepastseveralmonths,hopesforanear-termrecovery in real estate have diminished. The news is filledwithreportsandpredictionsofwhatisex-pected to be a protracted recovery process. You are no doubt familiar with these reports, and buyers are reading them, too. Among the most recent:

As painful as the decline has been, history suggests home values still may have a long way to drop and may take decades to return to the heights of 2½ years ago. . . .”We will never see these prices again in our lifetime, when you adjust for inflation,” says Peter Schiff, president of investment firm Euro Pacific Capital of Darien, Conn. “These were lifetime peaks.”. . .”The price correction has been severe, rapid and probably permanent because lending standards have changed,” says mortgage credit analyst Su-zanne Mistretta, a senior director at Fitch Ratings, a bond rating company. “We are not going to see 2006 peak levels for a very, very long time.” –USAToday,WhyHomePricesMayTakeDecadestoRecover,12/08

Nine of 10 real estate executives describe themselves as bearish, and eight of 10 don’t expect a recovery until at least 2010, according to a September industry survey by legal services firm DLA Piper. –FloridaTrendmagazine,December2008

The U.S. housing market is currently suffering the worst downturn since the Great Depression. A huge supply of unsold homes, tighter lending standards and record foreclosures have pushed down home prices, deflating a bubble from the early part of this decade. –Reuters,Mortgageapplicationssurgebyrecordamount,12/03/08

Karl Case, the Wellesley economics professor who is the Case in Case-Shiller, said during a news confer-ence about the latest index report that he would hesitate to put a number on how much further prices could fall, but the increasing job losses will surely worsen the situation. “As bad as the latest Case-Shill-er numbers appear to be, they are bound to get a lot worse,” he said. –CNNMoney.com

“We would be lucky if the market bottoms out in South Florida in 2009,” Miami-based housing con-sultant Lewis Goodkin said. –SouthFloridaSun-Sentinelarticle–11/25/08

As you know, the cost of “waiting it out” goes far be-yond lost investment opportunity. There is the added burden of continually accruing carrying costs and liability on a rapidly declining asset. While the current market may not allow for a perfect resolution, auc-tion may allow for the best possible resolution given current and foreseeable market conditions.

T H E C O S T LY R I S K O F “ WA I T I N G I T O U T ”

Did you know that 65% of consumers think auction offers

properties they might not have considered

purchasing otherwise?

Call Zack Housley at 850-502-1502

to discuss whether auction may be the solution you

are looking for.